NEEDHAM, Mass., Sept. 8, 2020 /PRNewswire/ -- Tripadvisor, the
world's largest travel platform, today released findings from its
Seasonal Travel Index for Fall, providing travelers with insight
into where Americans are traveling this autumn as tourism markets
continue their path to recovery during the COVID-19 pandemic.
Recent Tripadvisor site data shows that globally, domestic travel
for the fall season (September 1 - November
30, 2020) continues to gradually recover, with nearly
two-thirds (65 percent) of all travelers planning domestic fall
getaways. Of those travelers, 79 percent of them are planning a
September trip - the busiest fall travel month.1
Outdoor adventures, which have gained popularity since the
beginning of the pandemic, are continuing to interest travelers
this fall. In fact, 61 percent of U.S. travelers are more likely to
consider outdoor or nature trips and 54 percent are more likely to
consider road trips now, compared to before the
pandemic2.
Fall Travel Trends:
- Most popular: Key Largo,
Fla. is leading year-over-year recovery in the U.S. this
fall. While travel is still down year-over-year (YoY), the Sunshine
State is home to several destinations that are recovering the
quickest YoY this season based on searches for hotel bookings.
- Destination type: Domestic travelers are more keen to
visit beach destinations, and are less interested in central
city getaways. While Florida
and Arizona have always been
popular destinations, there is significant year-over-year increase
in travelers planning to visit this fall.
- Trip length: Travelers are looking for short getaways
with 55 percent of fall travelers booking two to five night stays,
and 36 percent booking short one-night stays.
- Last-minute travel: Fall travelers are booking more
near-term trips, often less than a week in advance
- Safety first: Across the globe, safety remains critical.
Sixty-eight percent of global travelers say safety and cleanliness
of establishments are important when traveling locally.
"Among all of the disruption and restrictions this year, 76
percent of U.S. travelers continue to say that travel is important
to them, even if they can't experience the world like they used
to," said Christopher Hsi, Consumer
Market Research Lead Analyst for Tripadvisor. "The pandemic has
forced travelers to be creative and explore new destinations in
ways they may not have considered previously. This fall, we're
seeing a rise in destinations where travelers can relax and
rejuvenate, as opposed to the busy hustle and bustle of popular
cities."
Top U.S. Destinations for Fall 2020, based on year-over-year
growth for domestic hotel bookings
Beach destinations
across the U.S. gain interest and jump in rank
year-over-year.
- Key Largo, Fla.
- Key West, Fla.
- Atlantic City, N.J.
- St. Pete Beach, Fla.
- Myrtle Beach, S.C.
- Sedona, Ariz.
- Scottsdale, Ariz.
- Clearwater, Fla.
- San Diego, Calif.
- Savannah, Ga.
Other travel insights:
- Travelers are more budget conscious: Domestic travelers
across the globe are searching for hotel stays less expensive than
last year.
- While more travelers are viewing luxurious resorts and
all-inclusive properties, campgrounds and farmhouses are
recovering the fastest year on year.
- Traveling with your pet is an amenity with promising
signs of recovery, and supporting the outdoor trend, hiking
is recovering faster than any other amenities offered by hotels
across the world year on year.
- Accommodation style: While hotels make up the majority
of interest due to size, Bed & Breakfasts have shown
continuously stronger recovery year-over-year. Quaint, romantic and
charming hotel properties over-index in the U.S.
Methodology
- Fall travel trends based on Tripadvisor platform hotel search
and booking data for fall stays (September 1
- November 30, 2020), ending week of August 24-30, 2020.
- Tripadvisor Traveler Sentiment Survey of 1,447 respondents in
the U.S., UK, Italy, Australia, Japan and Singapore from August
31 - September 2, 2020.
About Tripadvisor
Tripadvisor, the world's largest
travel platform*, helps 463 million travelers each month** make
every trip their best trip. Travelers across the globe use the
Tripadvisor site and app to browse more than 867 million reviews
and opinions of 8.7 million accommodations, restaurants,
experiences, airlines and cruises. Whether planning or on a trip,
travelers turn to Tripadvisor to compare low prices on hotels,
flights and cruises, book popular tours and attractions, as well as
reserve tables at great restaurants. Tripadvisor, the ultimate
travel companion, is available in 49 markets and 28 languages.
The subsidiaries and affiliates of Tripadvisor, Inc.
(NASDAQ:TRIP) own and operate a portfolio of websites and
businesses, including the following travel media brands:
www.bokun.io, www.cruisecritic.com, www.flipkey.com,
www.thefork.com (including www.lafourchette.com, www.eltenedor.com,
www.bookatable.co.uk, and www.delinski.com), www.helloreco.com,
www.holidaylettings.co.uk, www.housetrip.com,
www.jetsetter.com, www.niumba.com, www.seatguru.com,
www.singleplatform.com, www.vacationhomerentals.com and
www.viator.com.
* Source: Jumpshot for Tripadvisor Sites, worldwide,
November 2019
** Source: Tripadvisor internal log files, average monthly unique
visitors, Q3 2019
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SOURCE Tripadvisor