TORONTO, May 2, 2018 /CNW/ - The Stars Group today
announced the launch of the Stars £100 Million Challenge, a
free-to-enter World Cup promotion across PokerStars, BetStars and
PokerStars Casino which if awarded will be one of the largest
prizes in sports betting history. Up to £100 million (or local
promotion equivalent) will be awarded for a perfect win-lose-draw
prediction for all 64 World Cup matches, which run from
June 14 through July 15.
As well as the £100 million jackpot for a perfect prediction,
the player to correctly predict the next highest number of match
results will be awarded a first-place prize of $10,000 plus a Platinum Pass to the PokerStars
Players No-Limit Hold'em Championship (PSPC), which will take place
in the Bahamas in January 2019. A Platinum Pass is worth
approximately $30,000 and includes a
$25,000 PSPC buy-in, accommodation at
the Atlantis Paradise Island Resort and approximately $2,000 for travel and expenses.
First entry into the Stars £100 Million Challenge is free and
will close the day before the opening World Cup match between
Russia and Saudi Arabia. Multiple entries are possible
for customers who complete certain in-client challenges. Entry will
be limited to players based in the United
Kingdom (excluding Gibraltar and Isle of Man), Denmark, Sweden, Norway and Finland.
"This summer we're living up to our ambition of becoming the
world's favourite iGaming destination by offering our customers the
chance to win one of the biggest prizes in sports betting history,"
said Rafi Ashkenazi, Chief Executive Officer of The Stars Group.
"The Stars £100 Million Challenge will also allow us to become part
of the enormous global betting interest in the World Cup and will
make The Stars Group the place to be while watching the action this
summer."
The Stars £100 Million Challenge is The Stars Group's first
official cross-vertical, multi-market promotion, encompassing
PokerStars, BetStars and PokerStars Casino. All players will also
be entered on to a Stars £100 Million Challenge leader board, with
points awarded for correct predictions. The top 1,000 entrants will
all be awarded a selection of prizes including PokerStars Casino
bonus spins, PokerStars Spin & Go tickets, and free bets with
BetStars. Other World Cup promotions across The Stars Group include
enhanced Stars Rewards, exclusive Odds Boost options at BetStars,
and new Football Frenzy and Spin & Goal game variations at
PokerStars.
The £100 Million Challenge will also introduce The Stars Group's
first multi-brand ambassador, former cricket star and popular TV
presenter, Freddie Flintoff.
Freddie, who is a keen sports and poker fan, will represent The
Stars Group across poker, sports and casino. Danish comedian and TV
star Casper Christensen and Swedish
celebrity chef Per Morberg will also
be featured in campaigns across the Nordic regions for the World
Cup.
About The Stars Group
The Stars Group is a leading provider of technology-based
products and services in the global gaming and interactive
entertainment industries. The Stars Group directly or indirectly,
including through its Stars Interactive Group division, owns gaming
and related consumer businesses and brands, such as PokerStars,
PokerStars Casino, BetStars, Full Tilt, and the PokerStars Players
No Limit Hold'em Championship, European Poker Tour, PokerStars
Caribbean Adventure, Latin American Poker Tour, Asia Pacific Poker
Tour, PokerStars Festival and PokerStars MEGASTACK live poker tour
and event brands. These brands together have millions of registered
customers globally and collectively form the largest poker business
in the world, comprising online poker games and tournaments,
sponsored live poker competitions, marketing arrangements for
branded poker rooms in popular casinos in major cities around the
world, and poker programming and content created for television and
online audiences. The Stars Group, through certain of these and
other brands, also offers non-poker gaming products, including
casino and sportsbook. The Stars Group, through certain of its
subsidiaries, is licensed or approved to offer, or offers under
third party licenses or approvals, its products and services in
various jurisdictions throughout the world, including in
Europe, both within and outside of
the European Union, Australia, the
Americas and elsewhere. In particular, PokerStars is the world's
most licensed online gaming brand, holding licenses or related
operating approvals in 17 jurisdictions.
Cautionary Note Regarding Forward Looking Statements and
Other Information
This news release may contain forward-looking statements and
information within the meaning of applicable securities laws.
Forward-looking statements can, but may not always, be identified
by the use of words such as "anticipate", "plan", "continue",
"estimate", "expect", "may", "will", "intend", "could", "might",
"would", "should", "believe", and similar references to future
periods or the negatives of these words and expressions. These
statements are based on management's current expectations and are
subject to a number of risks, uncertainties, and assumptions. There
can be no assurance that actual results will not differ materially
from those expressed or implied in forward-looking statements.
Undue reliance should not be placed on forward-looking statements.
Please refer to The Stars Group's most recent annual information
form and annual and interim financial statements and management's
discussion and analysis for more information about the factors,
assumptions and risks that may apply to The Star's Group's
forward-looking statements. Each forward-looking statement speaks
only as of the date hereof, and The Stars Group undertakes no
obligation to correct or update any forward-looking statement,
whether as a result of new information, future events or otherwise,
except as required by applicable law.
SOURCE The Stars Group Inc.