Premier Retail Grocer to Carry Alkaline88®
Enhanced Waters throughout Midwest
The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the
“Company”), the country’s largest independent alkaline water
company, further expands its presence in the Midwest reaching 30
million potential consumers through Meijer supercenters and grocery
stores. Meijer, the 15th largest grocery chain in the country, has
begun to stock its shelves with their smooth tasting Alkaline88®,
in three sizes — 1.5-liter, 1-gallon and eco-friendly 500ml
aluminum bottles.
“Meijer is truly the gold standard for customer service and
excellence in the markets they serve. They reach over 30 million
people in the Midwest. I fully expect them to grow to one of our
top 10 customers over the next 12 months. They run high volume,
high quality supercenters/grocery stores that consumers know and
trust,” stated Richard Wright, President and CEO of The Alkaline
Water Company. “They share many of our same values for innovation,
quality and excellent customer service that have allowed them to
become the 18th largest privately held company in the country.
These shared values have also allowed Alkaline88 to become the
number one selling bulk brand in the country and the largest
independent alkaline water company in the U.S. With three products
on their shelves and summer rapidly approaching we will also be
adding capacity in the Midwest to meet their customers’ needs for
the smooth, delicious taste of Alkaline88. This is another major
step in our continued domination of the top 75 grocery retailers in
the country.
This partnership is yet another huge win for The Alkaline Water
Company. Founded in Michigan in 1934 and still based there today,
Meijer has grown to include more than 240 supercenters in six
states — Michigan, Ohio, Indiana, Kentucky, Illinois and Wisconsin.
One of America’s largest private companies, Meijer was voted
“America’s Best Employers” by State 2020 and named “Retailer of the
Year” by Progressive Grocer, the grocery industry’s largest trade
publication.
Alkaline88 is known for its superior hydration with a perfect
8.8pH balance. The brand was developed to deliver a smooth taste
that encourages consumers to drink more and fully hydrate, and the
company is dedicated to purity, quality, and value. The water’s
ingredient deck is simple, easy to understand and free of buffers.
Dubbed “the clean beverage,” Alkaline88 ionized water contains just
two pure ingredients that customers trust — water and Pink
Himalayan Rock Salt.
The Alkaline88 flagship brand of premium alkaline water is now
available in 75,000 stores across all trades in the U.S. For more
information, visit www.thealkalinewaterco.com.
About The Alkaline Water
Company:
Founded in 2012, The Alkaline Water Company (NASDAQ and CSE:
WTER) is headquartered in Scottsdale, Arizona. Its flagship
product, Alkaline88®, is a leading premier alkaline water brand
available in bulk and single-serve sizes along with eco-friendly
aluminum packaging options. With its innovative, state-of-the-art
proprietary electrolysis process, Alkaline88® delivers perfect 8.8
pH balanced alkaline drinking water with trace minerals and
electrolytes and boasts our trademarked label ‘Clean Beverage.’
Quickly being recognized as a growing lifestyle brand, Alkaline88®
launched A88 Infused™ in 2019 to meet consumer demand for
flavor-infused products. A88 Infused™ flavored water is available
in six unique all-natural flavors, with new flavors coming soon.
Additionally, in 2020, the Company launched A88 Infused Beverage
Division Inc., which includes the Company’s CBD water and
flavor-infused water. For the Company’s topical and ingestible
offerings, A88 Infused Products Inc. includes both the Company’s
lab-tested full-spectrum hemp salves, balms, lotions, essential
oils, and bath salts, along with broad-spectrum hemp, powder packs,
oil tinctures, capsules, and gummies.
To purchase Alkaline88 and A88 Flavor Infused products online,
visit us at www.alkaline88.com. To learn more about The Alkaline
Water Company, please visit www.thealkalinewaterco.com or connect
with us on Facebook, Twitter, Instagram, or LinkedIn.
About Meijer:
Meijer is a Grand Rapids, Mich.-based retailer that operates 256
supercenters and grocery stores throughout Michigan, Ohio, Indiana,
Illinois, Kentucky and Wisconsin. A privately-owned and
family-operated company since 1934, Meijer pioneered the "one-stop
shopping" concept and has evolved through the years to include
expanded fresh produce and meat departments, as well as pharmacies,
comprehensive apparel departments, pet departments, garden centers,
toys and electronics. For additional information on Meijer, please
visit www.meijer.com. Follow Meijer on Twitter @twitter.com/Meijer
and @twitter.com/MeijerPR or become a fan at
www.facebook.com/meijer.
Notice Regarding Forward-Looking Statements
This news release contains “forward-looking statements.”
Statements in this news release that are not purely historical are
forward-looking statements and include any statements regarding
beliefs, plans, expectations, or intentions regarding the future.
Such forward-looking statements include, among other things, the
following: the statement relating to reaching 30 million potential
consumers through Meijer supercenters and grocery stores; the
expectation that Meijer to grow to one of the Company’s top 10
customers over the next 12 months; and the statement that the
Company will be adding capacity in the Midwest to meet Meijer’s
customers’ needs for the smooth, delicious taste of Alkaline88.
The material assumptions supporting these forward-looking
statements include, among others, that the demand for the Company’s
products will continue to significantly grow; that the past
production capacity of the Company’s co-packing facilities can be
maintained or increased; that there will be increased production
capacity through implementation of new production facilities, new
co-packers and new technology; that there will be an increase in
number of products available for sale to retailers and consumers;
that there will be an expansion in geographical areas by national
retailers carrying the Company’s products; that there will be an
expansion into new national and regional grocery retailers; that
there will be an expansion into new e-commerce, home delivery,
convenience, and healthy food channels; that there will not be
interruptions on production of the Company’s products; that there
will not be a recall of products due to unintended contamination or
other adverse events relating to the Company’s products; and that
the Company will be able to obtain additional capital to meet the
Company’s growing demand and satisfy the capital expenditure
requirements needed to increase production and support sales
activity. Actual results could differ from those projected in any
forward-looking statements due to numerous factors. Such factors
include, among others, governmental regulations being implemented
regarding the production and sale of alkaline water or any other
products, including products containing hemp/CBD; the fact that
consumers may not embrace and purchase any of the Company’s
CBD-infused products; the fact that the Company may not be
permitted by the FDA or other regulatory authority to market or
sell any of its CBD-infused products; additional competitors
selling alkaline water and enhanced water products in bulk
containers reducing the Company’s sales; the fact that the Company
does not own or operate any of its production facilities and that
co-packers may not renew current agreements and/or not satisfy
increased production quotas; the fact that the Company has a
limited number of suppliers of its unique bulk bottles; the
potential for supply-chain interruption due to factors beyond the
Company’s control; the fact that there may be a recall of products
due to unintended contamination; the inherent uncertainties
associated with operating as an early stage company; changes in
customer demand and the fact that consumers may not embrace
enhanced water products as expected or at all; the extent to which
the Company is successful in gaining new long-term relationships
with new retailers and retaining existing relationships with
retailers; the Company’s ability to raise the additional funding
that it will need to continue to pursue its business, planned
capital expansion and sales activity; and competition in the
industry in which the Company operates and market conditions. These
forward-looking statements are made as of the date of this news
release, and the Company assumes no obligation to update the
forward-looking statements, or to update the reasons why actual
results could differ from those projected in the forward-looking
statements, except as required by applicable law, including the
securities laws of the United States and Canada. Although the
Company believes that any beliefs, plans, expectations, and
intentions contained in this news release are reasonable, there can
be no assurance that any such beliefs, plans, expectations, or
intentions will prove to be accurate. Readers should consult all of
the information set forth herein and should also refer to the risk
factors disclosure outlined in the reports and other documents the
Company files with the SEC, available at www.sec.gov, and on the
SEDAR, available at www.sedar.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210414005141/en/
The Alkaline Water Company Inc.
Richard A. Wright President and CEO 800-923-1910
investors@thealkalinewaterco.com
Media
Susie Timm Knife & Fork Media Group 480-200-2766
Susie@knifeandforkmedia.com
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