NEW YORK, April 1 /PRNewswire-FirstCall/ -- Westwood One
(Nasdaq: WWON), the network radio provider which also distributes
news, entertainment and traffic content via a number of mobile
applications, is pleased to announce a new partnership with Nexage,
a leading provider of mobile advertising yield optimization
solutions. As part of the agreement, Westwood One will implement
Nexage's AdMax system which will help the Company better serve its
national mobile advertisers and help its affiliated mobile partners
(newspapers, radio and television stations) better serve their
local advertisers.
"As more consumers access our programming and content from their
mobile devices, it's critical that we are able to deliver
advertising solutions for our affiliate partners and ourselves,"
said Richard Kosinski, chief digital
officer Westwood One. "The ability to centrally manage ad placement
and provide clients with detailed performance data is key and
Nexage helps make this possible."
Utilizing AdMax Nexage's state-of-the-art technology and
intuitive interface, Westwood One will be able to centrally manage
all advertising served on all of its mobile applications.
Additionally, all Westwood One affiliates can now integrate local
advertisers into their Westwood One mobile offerings allowing for
better local monetization of these products. Advertisers will
benefit on both the local and national level through the enhanced
performance reporting Nexage's AdMax solution provides.
"AdMax will help strengthen Westwood One's position as an
innovator for local radio station mobile services," said Dev
Gandhi, CEO of Nexage. "AdMax is specifically designed to help
publishers bridge the mobile silos - from applications to mobile
web - enabling publishers to monetize all their core mobile assets
and allowing publishers to deliver maximum value to their
advertisers."
Westwood One's mobile offerings include: Traffic-on-the-Go, the
easiest-to-use mobile traffic service delivering instant, live
camera images of traffic conditions in more than 30 US markets;
mobile traffic alerts via RealTraffic and Sigalert; and iPhone
applications for The Dennis Miller Show, Loveline with Dr. Drew Pinsky; and The Fred Thompson
Show.
About NEXAGE, Inc.
Nexage is a leading developer of Mobile Advertising solutions
that enables companies to maximize advertising revenue from their
mobile properties. The company's leading product is the AdMax, a
hosted advertising optimization service that enables carriers and
media companies to fully control and maximize the monetization of
their mobile channels. It has been demonstrated to serve text,
banner, in-application and video ads with higher fill rates and
effective CPM than could be achieved previously. Currently, AdMax
powers mobile ads for a number of top-tier publishers, broadcasters
and operators. Additional information is available at
www.Nexage.com.
About Westwood One
Westwood One (Nasdaq: WWON) is one of the nation's largest
providers of network radio programming and one of the largest
domestic providers of traffic information in the U.S. Westwood One
serves more than 5,000 radio and 170 TV stations in the U.S.
Westwood One provides over 150 news, sports, music, talk and
entertainment programs, features and live events to numerous media
partners. Through its Metro Traffic business, Westwood One provides
traffic reporting and local news, sports and weather to
approximately 2,200 radio and TV stations. Westwood One also
provides digital and other cross-platform delivery of its Network
and Metro Traffic content to over 700 radio, television and
newspaper affiliates.
SOURCE Westwood One