COLUMBUS, Ga., Jan. 24, 2018 /PRNewswire/ -- Aflac, the leader
in voluntary insurance sales at the worksite in the United States and Official Insurance
Partner of the 60th Annual GRAMMY Awards®, today
announced that it is partnering with Daybreaker, the early morning
movement known for inspiring residents of 22 cities around the
world to wake up and dance, creating a unique music experience
while kicking off music's biggest weekend. The event will include
yoga, a dance party and performances by
GRAMMY®-nominated artists, including current Best Rock
Performance nominee, Kaleo – all designed to highlight how music
can have a positive impact on one's health.
The music and wellness experience takes place Friday, Jan. 26, from 6-9
a.m. ET, at the Highline Ballroom in New York City. To purchase tickets, visit
daybreaker.com/longlivemusic.
"Our support of Daybreaker is an extension of Aflac's passion
for healthy living. We look forward to honoring the best of the
best in the music industry with the Recording Academy and the
GRAMMY Awards, and the Daybreaker event is a natural fit with all
of this week's activities as music and exercise improve health,
enhance relationships and can make you feel more alive. We're
particularly excited to have the Aflac Duck attend the event,"
Aflac Senior Vice President, Chief
Brand and Communications Officer Catherine
Hernandez-Blades said. "In fact, the Aflac Duck will also be
making a special appearance at the Billboard Power 100 event,
quacking about My Special Aflac Duck™, a social robot
created by Sproutel and Aflac to serve as a caring companion for
children with cancer. From there, he will be attending the 60th
Annual GRAMMY Awards® in an 'interesting capacity.'
We hope everyone will follow the Aflac Duck on social media
and tune into the broadcast."
Daybreaker's early morning movement, responsible for waking up
more than 350,000 people and getting them out of bed and on the
dance floor, is offering a unique morning with a powerful message:
Never underestimate the power of experiences, particularly music
experiences, and their effect on physical, emotional and social
health. Inspired by the 60th anniversary of Music's
Biggest Night®, the "Long Live Music" event will take
attendees on an immersive dance journey through each musical
decade.
"At this distinctive Daybreaker event, we want to bring wellness
and music together in a way it's never been expressed before, and
this partnership feels like the perfect mix of magic to create it,"
said Radha Agrawal, co-founder and
CEO of Daybreaker. "As students of music and dance culture, it's a
deep honor for Daybreaker to be creating an experience with Aflac
to celebrate Music's Biggest Night® of acknowledgement
for the artists who create the soundtrack for our lives."
Tickets are available for the full experience, including one
hour of yoga and the two-hour dance party or for the dance party
only. As always, attendees will depart just in time to clock in for
work.
The Daybreaker experience is one of several music events in
which Aflac will participate leading up to the 60th Annual GRAMMY
Awards®, which will air Sunday,
Jan. 28, on CBS at 8 p.m. ET
live from Madison Square Garden in
New York City. Earlier in the
week, Aflac will sponsor Billboard's annual Power 100 List of the
Top 100 Power Players in Music, ranging from industry executives to
music artists, which will be unveiled Thursday, Jan. 25.
Back by popular demand, the Aflac Duck will live post his
experience at the 60th Annual GRAMMY Awards® on social
media. For behind-the-scenes updates, celebrity spotting and
real-time reactions to the show, follow the Aflac Duck (@AflacDuck)
on Twitter, Instagram and Facebook.
About Aflac
When a policyholder gets sick or hurt,
Aflac pays cash benefits fast. For more than six decades, Aflac
insurance policies have given policyholders the opportunity to
focus on recovery, not financial stress. In the United States, Aflac is the leader in
voluntary insurance sales at the worksite. Through its trailblazing
One Day PaySM initiative, Aflac U.S. can receive,
process, approve and disburse payment for eligible claims in one
business day. In Japan, Aflac is
the leading provider of medical and cancer insurance and insures 1
in 4 households. Aflac insurance products help provide protection
to more than 50 million people worldwide. For 11 consecutive years,
Ethisphere has recognized Aflac as one of the World's Most Ethical
Companies. In 2017, Fortune magazine recognized Aflac as one of the
100 Best Companies to Work for in America for the 19th consecutive
year and in 2018 included Aflac on its list of Most Admired
Companies for the 17th time. Aflac Incorporated is a Fortune 500
company listed on the New York Stock Exchange under the symbol AFL.
To find out more about Aflac and One Day PaySM, visit
aflac.com or aflac.com/espanol.
About Daybreaker
Daybreaker began over a late-night
falafel in Brooklyn, New York, in
2013. Social entrepreneurs and close friends, Radha Agrawal and Matt
Brimer mused over an idea about dancing before the day broke
with people they loved. The idea centered around creating a
community that valued camaraderie, self-expression, wellness,
mindfulness and mischief. The first Daybreaker ever held was
Dec. 10, 2013, in the basement of a
New York City coffee shop. "It was
the first snowfall of the year and we didn't know who would
actually show up," said Radha
Agrawal, "but 180 friends came, and it was the beginning of
this magical movement." Four years later, the movement is 350,000
followers strong, active in 22 cities, and continues to expand.
Media contact – Kristen
Fraser, 706.580.3813 or mediarelations@aflac.com
Aflac analyst and investor contact – David A. Young, 706.596.3264 or 800.235.2667,
FAX 706.324.6330, or dyoung@aflac.com
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SOURCE Aflac