NEW ORLEANS, Jan. 25, 2014 /PRNewswire/
-- Cars.com, the leading online resource for buying and
selling new and used cars, announced today the launch of Premier
New, an exclusive cross-platform advertising solution designed to
help Franchise dealerships influence new-car shopping decisions
throughout the Cars.com site. Premier New allows dealerships to
showcase their unique brand message, available inventory, Special
Offers and Dealership Reviews through exclusive ownership of
dynamic, marquee display ads on Cars.com's desktop and mobile
properties.
"New–car shoppers do research across multiple devices for months
leading up to purchase, and our latest offering provides an
opportunity for select Franchise dealers to stay top of mind
throughout that entire process," said Barbara Mousigian, vice president of product at
Cars.com. "With Premier New, dealers can engage a targeted group of
shoppers with a consistent message promoting both their
dealership's brand and inventory on every device shoppers use to
decide on their next vehicle."
Exclusive placement
With exclusive ownership of
dynamic display ads on key areas of the new-car search results,
dealer locator and new-car configurator pages, Premier New gives
dealers an edge over competitors. Driven by make-specific searches,
Premier New dealers can proactively promote and differentiate their
dealership brand to the 77% of Cars.com shoppers who plan to buy a
car in the next year.1
Mobile connectivity
Car shoppers move between devices
to do research prior to purchase – 81% use a mobile
phone2, 85% use a computer and 52% use a
tablet.3 With Premier New, dealers can build and
reinforce their message across all digital devices. Whether a
shopper is browsing inventory on a tablet at home, reading Dealer
Reviews on a desktop computer at work, or running last-minute
comparisons using a smartphone on the lot, Premier New gives
dealerships a consistent, relevant presence to positively influence
shopper decisions.
Special Offers integration
For dealers leveraging
Cars.com's Special Offers product, Premier New delivers an
additional opportunity to differentiate and highlight inventory, as
offers automatically integrate into Premier New display ads.
Connected to dealership brand information and Dealer Reviews,
Special Offers within Premier New engage new-car buyers who are
further along in their shopping journey1 and deliver
them to the dealership.
For more information, dealers can contact their Cars.com
representative, visit http://dealers.cars.com/nada2014 or
visit us at the NADA Convention & Expo, Jan. 24-27 in New
Orleans, booth #1630.
ABOUT CARS.COM
Cars.com is an award-winning online
destination for car shoppers that offers information from consumers
and experts to help buyers formulate opinions on what to buy, where
to buy and how much to pay for a car. Cars.com offers thousands of
new and used vehicle listings, consumer reviews, side-by-side
comparison tools, photo galleries, videos, unbiased editorial
content and many other tools. Cars.com puts millions of car buyers
in control of their shopping process with the information they need
to make confident buying decisions. Launched in June 1998, Cars.com is a division of Classified
Ventures LLC, which is owned by leading media companies, including
A.H. Belo (NYSE: AHC), Gannett Co.,
Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune
Company and The Washington Post Company (NYSE: WPO).
1 Custom Study for Cars.com by Millward Brown, 2013
2 Placed, Inc. – Mobile Device Use at the Dealership:
How Smartphone Shopping is Impacting Automotive Retailing,
January 2014
3 Nielsen Mobile Study for Cars.com, 2013
SOURCE Cars.com