- Inspiring people from around the world to
#FindYourSport
- Consumers have placed over 161 million orders for sporting
goods on AliExpress since 2019*
PARIS, June 25,
2024 /PRNewswire/ -- As the Worldwide Olympic
TOP Partner of the Olympic Games for e-commerce platform services,
AliExpress unveiled its latest global advertisement campaign, "Find
Your Sport," at the Olympic Qualifier Series 2024 in Budapest ahead of the Olympic Games Paris
2024. The advertisement highlights that AliExpress has seen more
than 161 million purchases of sporting-related goods and enabled
consumers from around the world to actively engage in sports in the
past five years*.
The new campaign, "Find Your Sport," brings to life the spirit
of sports and its ability to bring people together to create
connections, shared experiences and memories. The campaign
showcases the power of sports on and off the pitch,
illustrating how it can empower and inspire people through the
inclusive nature of sports.
Albert Zhu, Head of Global
Marketing, AliExpress said, "We believe this campaign
underscores the values of the Olympic Movement by demonstrating the
power of sports. This campaign is designed to inspire the sporting
dreams and passions of people around the world."
During the four-day event in Budapest, where athletes competed to secure
their spot for Paris 2024,
AliExpress showcased its new campaign in its pop-up during the
festival-style event. Visitors to the AliExpress booth were able to
try out their skills on a skateboard-themed simulation.
In 2020, AliExpress launched its Olympic Games activation as
part of the International Olympic Committee's (IOC) long-term
partnership with Alibaba Group, which started in 2017. With
consumers in more than 100 countries and regions, AliExpress will
further the reach of the Olympic Movement and help Olympic
stakeholders engage with fans around the world.
Continued commitment and investment globally
AliExpress continues to invest in its premium service
AliExpress Choice, which offers consumers great selection,
speedy shipping and hassle-free returns** as well as millions
in discounts and deals during the Olympic Games Paris 2024.
*The data is collected since January
1, 2019 - December 31,
2023.
**Subject to terms and conditions, please check out the
AliExpress app and website for more details.
About AliExpress
Launched in 2010, AliExpress (www.aliexpress.com) is a
business-to-consumer (B2C) e-commerce platform enabling global
consumers to buy directly from manufacturers in China and
around the world. In addition to the global English-language
version, the AliExpress platform is also available in 15 other
languages. AliExpress is part of Alibaba International Digital
Commerce Group.
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SOURCE AliExpress