Citi and NBC’s TODAY Announce Multi-Year Sponsorship and Launch Citi Concert Series on TODAY
October 07 2015 - 7:00AM
Business Wire
Citi Concert Series on TODAY to Bring
Year-round Lineup of Fan Favorites, Beginning with Selena Gomez,
Carrie Underwood and 5 Seconds of Summer
Citi and NBC’s TODAY announced this morning the Citi Concert
Series on TODAY, to provide year-round opportunities for
millions of Citi customers, TODAY viewers and fans to enjoy live
performances by their favorite artists. This new multi-year
sponsorship brings together Citi’s and TODAY’s decades of
experience in live entertainment working with thousands of
chart-topping artists.
Through the Citi Concert Series on TODAY, Citi and NBC
News will create new ways for fans and Citi customers to experience
live music, as well as custom created-content via digital and
social platforms and on-site activations. Citi customers will also
have opportunities for exclusive access and VIP experiences at
Citibank’s Rockefeller Plaza branch, adjacent to the TODAY
plaza.
“Citi and TODAY share an appreciation for the transcendent power
of music to bring people together,” said Ralph Andretta, Head of US
Branded Cards, Citi. “Citi’s sponsorship teams our experience
delivering unrivalled entertainment access with TODAY’s national
platform, essential to how millions of Americans start their day,
to delight fans across the country and here in New York City,
Citi’s home for more than two hundred years.”
The TODAY Concert Series is the first, and longest-running,
on-air concert series on a national morning show. For more than two
decades, TODAY’s live performances have been a favorite among
viewers and have featured hundreds of performances from
award-winning artists on the plaza and in the famed Studio 1A.
“The fan is at the heart of everything we do – it’s part of the
TODAY Show DNA,” said Mike Rosen, News and Hispanic Advertising
Sales, NBCUniversal. “With Citi, we are expanding how fans can
interact with the amazing artists we bring to the stage. We are
excited to partner with Citi to strengthen our iconic TODAY Concert
Series franchise across all platforms and deepen the connection
with our talent, performers and viewers in new ways.”
The Citi Concert Series on TODAY will launch on Monday,
October 12th with a performance from award-winning pop sensation
Selena Gomez, who will debut new songs from her forthcoming album
Revival. This fall, the Citi Concert Series on TODAY will
also welcome: Carrie Underwood (Oct. 23); and 5 Seconds of Summer
(Oct. 28).
Through Citi’s entertainment program, the bank provides credit
and debit card customers with access to thousands of live
entertainment events annually. In 2014, Citi offered access to more
than 6,000 music events and worked with 1,400 artists on offers
ranging from early ticket access to curated special events and VIP
lounges.
Fans can view a list of upcoming performances on the Citi
Concert Series on TODAY by visiting http://www.today.com/. More
information about Citi’s entertainment access program can be found
on www.citiprivatepass.com.
About Citi
Citi (NYSE:C), the leading global bank, has approximately 200
million customer accounts and does business in more than 160
countries and jurisdictions. Citi provides consumers, corporations,
governments and institutions with a broad range of financial
products and services, including consumer banking and credit,
corporate and investment banking, securities brokerage, transaction
services, and wealth management.
Additional information may be found at www.citi.com |Twitter:
@Citi | YouTube: www.youtube.com/citi | Blog: http://new.citi.com |
Facebook: www.facebook.com/citi | LinkedIn www.linkedin.com/company/citi
About NBC’s TODAY
NBC’s TODAY is the news program that informs, entertains,
inspires and sets the agenda each morning for Americans. Airing
live from 7 am to 11 am ET, TODAY reaches more than 5 million
people every day through its broadcast, and millions more through
TODAY.com, the TODAY app, and social media platforms. Matt Lauer,
Savannah Guthrie, Al Roker, Natalie Morales, Willie Geist, Tamron
Hall, Carson Daly, Hoda Kotb, and Kathie Lee Gifford are the
anchors and hosts, Noah Oppenheim is the SVP and Executive in
Charge, and Don Nash is the executive producer.
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version on businesswire.com: http://www.businesswire.com/news/home/20151007005356/en/
CitiEmily Collins, 718-248-3901Emily.collins@citi.comorBB
Gun Press for CitiBrian Bumbery,
323-904-9094brian@bbgunpress.comorTODAYMegan Kopf,
212-664-6205Megan.Kopf@nbcuni.comorNBCUniversal Corporate
CommunicationsAlly Federbush,
212-664-2865Allyson.Federbush@nbcuni.com
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