Choice Hotels continues to lead in extended
stay, with latest Texas and
Arizona groundbreakings
NORTH BETHESDA, Md.,
Feb. 1,
2024 /PRNewswire/ -- Choice Hotels International,
Inc. (NYSE: CHH) continues its leadership in extended stay
with five Everhome Suites breaking ground in Texas cities including Amarillo, Bastrop, Brownsville, El
Paso, and Waco, and one
groundbreaking in Yuma, Arizona.
Driven by a thriving economy, diverse business landscape, favorable
climate, and a steady influx of travelers, the Southwest presents
an unparalleled opportunity for both business and leisure travelers
seeking extended stay accommodations.
"With over 60 Everhome Suites in our pipeline and six new
groundbreakings across the Southwest, Choice continues to capture
growing demand for extended stay properties in the region. Our
leadership in extended stay is made possible by Choice's expert
team of dedicated professionals, in collaboration with our
outstanding group of developers and franchisees like the HighSide
Companies," said Ron Burgett, senior
vice president of franchise development for extended stay at Choice
Hotels.
The Texas and Arizona hotels are being developed in
conjunction with HighSide Companies. A frequent Choice Hotels
collaborator, HighSide has eight projects under construction and
plans to start construction on more Everhomes across multiple U.S.
markets by the end of 2024. "Choice has been a great partner, and
we are big believers in the Everhome Suites brand. We are looking
forward to adding these new properties in strategic markets to our
expanding portfolio," said Justin
Roberts, CEO of HighSide Companies.
Launched in 2020 as the industry's first new-construction
midscale extended stay offering in nearly a decade, Everhome Suites
is designed to empower guests to adapt their environment to the way
they live and work during longer-term stays. The properties under
construction include:
- Everhome Suites Amarillo is located at 11 Care Circle,
along I-40, and will have 114 rooms. Amarillo has one of the fastest growing
economies among the top 100 midsized cities in the U.S. It serves
as the region's medical hub with over 1,000 hospital beds within a
half-mile radius of the Everhome, and is home to a significant
number of agricultural and livestock manufacturing facilities. The
hotel is anticipated to open in the first quarter of 2025.
- Everhome Suites Bastrop is located at 630 Agnes Street,
along SH-79, and will have 114 rooms. Demand in the market –
located approximately 30 miles south of Austin – is primarily from a sizeable medical
research and development presence, and large production facilities
for SpaceX and Boring Co. The city is also poised for further
growth upon completion of a 550-acre film studio and entertainment
district. The hotel is expected to open in the first quarter of
2025.
- Everhome Suites Brownsville will be a 122-room hotel at
3215 Galeno Crossing, along I-69. Brownsville is home to the Port of
Brownsville, a SpaceX rocket
launch site, and serves as a regional medical hub. The market is
expected to experience continued growth due to an
under-construction natural gas facility – the largest privately
funded infrastructure project in the U.S. The hotel is expected to
open in the first quarter of 2025.
- Everhome Suites El Paso will be a 122-room hotel,
located at 10740 Montana Avenue, just 15 minutes from both
El Paso International Airport and
the U.S. Army's Fort Bliss. El
Paso is the largest metro area along the U.S.-Mexico border and is experiencing a
significant increase in manufacturing demand as a major
cross-border trade hub. The hotel is projected to open in the first
quarter of 2025.
- Everhome Suites Waco will be a 122-room property at 4301
S Jack Kultgen Expressway. Located along I-40, which connects
Waco to Austin and Dallas, the hotel is expected to see
significant demand from Baylor
University and various food processing and pharmaceutical
services companies. Additionally, there are several large hospitals
near this location. The hotel is expected to open in December 2024.
- Everhome Suites Yuma will be a 122-room property,
located at 2011 E 18 Street, along I-8. Yuma is home to a robust farming and
agriculture industry that ranks third in the nation for annual
winter vegetable production, three state university campuses, and
military business from nearby flight training and testing
facilities. The market is also a popular tourist destination; the
city's population nearly doubles each winter due to snowbirds and
other visitors attracted to the warm climate. The hotel is
anticipated to open in the first quarter of 2025.
These properties will feature spacious apartment-style rooms
with well-defined areas that separate working from relaxing, as
well as innovative, built-in ways for guests to customize the
space. The hotel will offer the comforts of home and many
convenient amenities, including:
- Fully equipped kitchens with full-sized refrigerators,
dishwashers, stovetops, microwaves, flatware, cookware, and plenty
of counter space
- Spa-style bathrooms with high-quality fixtures
- Large closets and additional open and closed storage
- Free Wi-Fi
- Pet-friendly options
- Weekly housekeeping
- Select number of premium one-bedroom suites that feature
in-room washer and dryer
- Contemporary multipurpose lobby areas
- 24/7 self-serve, tech-enabled Homebase Market with food,
beverages, and groceries
- 24/7 fitness center with state-of-the-art cardio and
strength-training equipment
- 24/7 guest laundry facilities
Everhome Suites participates in Choice Privileges, the
award-winning rewards program where members earn points on eligible
charges during their stay, which can be redeemed for reward nights
at more than 7,500 hotels across 22 brands located in 46 countries
and territories worldwide. With the Choice Privileges Mastercard,
members can earn more points faster, including on everyday
purchases.
Choice Hotels, with a franchise-first focus and an
industry-leading retention rate, has been committed to providing
its hotel owners with the support they need to succeed since it
launched the country's first hotel chain in 1941. Today, Choice
offers franchisees a suite of cutting-edge cloud-based solutions,
including the choiceEDGE guest reservation platform and the
choiceADVANTAGE property management system to help
franchisees effectively manage room rates, distribution channels,
and inventory. Additionally, Choice University, the most
widely awarded learning program in the hospitality industry,
delivers customized and always evolving learning and development
resources. From pre-opening to grand opening and every day forward,
Choice provides hotel owners with best-in-class resources to help
them maximize the return on their investment.
For more information on Everhome Suites development
opportunities, visit
choicehotelsdevelopment.com/everhome-suites.
Everhome Suites®: Closer to
Home
The Everhome Suites brand provides a Closer to
Home™ experience that enables guests to live life on their
terms during longer-term stays. The newly constructed midscale
hotels are designed to help extended stay guests maintain routine
on the road with apartment-style suites featuring fully equipped
kitchens, spa-like bathrooms and customizable "me" spaces,
including movable workstations, full-size closets and additional
storage. Everhome Suites properties have modern and sophisticated
public spaces, 24/7 fitness centers with Peloton bikes, guest
laundry facilities, free Wi-Fi and self-service marketplaces with a
variety of fresh and frozen meal and grocery options. For more
information, visit
https://www.choicehotels.com/everhome-suites.
About Choice Hotels®
Choice Hotels International, Inc. (NYSE: CHH) is one of
the largest lodging franchisors in the world. The challenger in
upscale and a leader in midscale and extended stay,
Choice® has over 7,500 hotels, representing more than
630,000 rooms, in 46 countries and territories. A diverse portfolio
of 22 brands that range from full-service upper upscale properties
to midscale, extended stay and economy enables Choice®
to meet travelers' needs in more places and for more occasions
while driving more value for franchise owners and shareholders. The
award-winning Choice Privileges® rewards program and co-brand
credit card options provide members with a fast and easy way to
earn reward nights and personalized perks. For more information,
visit www.choicehotels.com.
About HighSide Companies
Founded in 2019, HighSide
Companies is a Denver-based leader
in hospitality development, with in excess of $500M in active projects across the U.S. and
Canada. Under the direction of a
leadership team with more than a century of combined experience in
every aspect of the commercial real estate lifecycle, HighSide
offers best-in-class structured investment, fund management, and
development solutions across multiple asset classes. For more
information, visit www.highsidecompanies.com.
Forward-Looking Statements
This communication includes "forward-looking statements" about
future events, including anticipated development and hotel
openings. Such statements are subject to numerous risks and
uncertainties, including construction delays, availability and cost
of financing and the other "Risk Factors" described in our Annual
Report on Form 10-K and our Quarterly Reports on Form 10-Q, any of
which could cause actual results to be materially different from
our expectations.
Addendum
This is not an offering. No offer or sale of a franchise will be
made except by a Franchise Disclosure Document first filed and
registered with applicable state authorities. A copy of the
Franchise Disclosure Document can be obtained through contacting
Choice Hotels International at 1 Choice Hotels Circle, Suite
400, Rockville, MD 20850,
email: development@choicehotels.com.
© 2024 Choice Hotels International, Inc. All Rights
Reserved
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SOURCE Choice Hotels International, Inc.