LONDON, June 19, 2018 /PRNewswire/ -- Cision,
a leading global provider of earned media software and services to
public relations and marketing communications professionals, won a
combined 12 AMEC awards at the PR measurement body's 2018 annual
awards ceremony.
The International Association for Measurement and Evaluation of
Communication (AMEC) recognised Cision and PRIME Research for their
expertise in measuring and evaluating campaigns for clients
including McDonald's, Slimming World, Gumtree, Kellogg's and
Mischief PR.
PRIME Research, acquired by Cision, is a leading media
monitoring and analytics firm that provides real-time monitoring
and analysis across digital, print, television, radio, and online
channels.
Cision and PRIME Research's numerous awards included:
- Best measurement of a consumer campaign - Gold for Slimming
World's New Year Campaign, Silver for Gumtree and Bronze for
Kellogg's: Better Starts
- Best use of integrated communication measurement/research -
Gold for Slimming World's New Year Campaign and Bronze for
Gumtree
- Best use of a measurement framework - Gold for Kellogg's:
Better Starts, Silver with Mischief PR for This Girl Can:
A triumphant 'second album' and Bronze for Slimming World's
New Year Campaign
- Plain English award for simplicity in campaign effectiveness
measurement and reporting - Gold for McDonald's International
McDelivery Rollout
Cision and PRIME Research also took home Silver for best
measurement of a business- to-business campaign and best
multi-market reporting for work on Airbus's Using Insights to
Navigate Through Difficulties project, as well as a Bronze
innovation award for new measurement methodologies for the Bulletin
Intelligence AccuReach Data Science Project.
"It has never been more important for communicators to be able
to demonstrate the value of their work," said Abe Smith, president, EMIA, Cision. "At Cision
we pride ourselves on providing our customers with the measurement
and insights to show ROI on their campaigns and I am ecstatic that
the AMEC Awards panel has recognised the fantastic analysis we have
produced for our clients."
Jenny Caven, head of external
relations for Slimming World, added: "Working with Cision to
implement the Integrated Evaluation Framework was a watershed
moment for us. It has enabled us to focus on what really matters:
understanding how our earned media strategy is maximising the
quality of media exposure across multiple channels and how this is
changing audience perception and contributing to growing
membership.
"I'm delighted to have been able to share our measurement
journey with the audience at this year's AMEC summit in
Barcelona. Going on to win further
AMEC awards for the second year in a row in 2018 demonstrates that
the continued work with Cision in our use and implementation of the
Framework is recognised. We've built a success story that can be
shared not only with important internal stakeholders but also with
the broader communications industry. It's been empowering for
our in-house PR team to become part of the community of
communications practitioners developing and sharing best practice,
for the benefit of us all."
AMEC's two-day summit was held in Barcelona last week to celebrate and recognise
the effectiveness of communications and measurement
internationally.
The AMEC Awards is the largest awards scheme of its type for
communications measurement and insights, open to media intelligence
and insights firms, PR companies, client in-house teams, government
teams and not-for-profit organisations.
About Cision
Cision Ltd. (NYSE: CISN) is a leading global provider of
earned media software and services to public relations and
marketing communications professionals. Cision's software allows
users to identify key influencers, craft and distribute strategic
content, and measure meaningful impact. Cision has over 4,000
employees with offices in 15 countries throughout the Americas,
EMEA, and APAC. For more information about its award-winning
products and services, including the Cision Communications Cloud®,
visit www.cision.com and follow Cision on Twitter
@Cision.
Media contacts:
Victoria
Morrison
Cision
Head of Field Marketing, Content & Events, EMIA
Victoria.morrison@cision.com
Steph MacLeod
Kaizo PR
steph.macleod@kaizo.co.uk
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SOURCE Cision