Old Navy Launches ONward! Tee Collection Designed by Boys & Girls Club Kids
July 31 2019 - 8:03AM
Business Wire
Back-To-School Campaign Starring Tween Rapper
Alaya High Inspires Kids to be Unstoppable for the New School
Year
This back-to-school season, Old Navy is launching its first-ever
collection designed by kids, for kids. As the #1 graphic tee brand
for the family, these tees represent Old Navy’s mission to change
the conversation on the playgroundi. These positive messages are
for the next generation to wear proudly in support of empowerment,
acceptance and individuality.
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the full release here:
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Old Navy Launches ONward! Tee Collection
Designed by Boys & Girls Club Kids (Photo: Business Wire)
The ONward! Capsule Collection features drawings from Boys &
Girls Club of America members (ages 8-12) with empowering phrases
such as “I Am the Future,” “I Am Unstoppable,” and “Kind Heart.”
Additionally, the brand will offer tees with uplifting messages
that were inspired by a design session held at the Don Fisher Boys
and Girls Clubhouse in San Francisco. The accompanying tees include
phrases such as "Lift Each Other Up” and “Limitless.” Old Navy will
donate $50,000 to Boys & Girls Clubsii in honor of the special
collection, available online and in stores.
“The back-to-school season represents a time of new beginnings
and fresh starts. At Old Navy, we believe that people give style
power, so we worked closely with kids from Boys and Girls Clubs to
develop empowering designs that will help kids feel and look their
best as they start the new school year,” said Sarah Holme,
Executive Vice President of Design, Old Navy. “The designs that
these kids created represent the hopes and dreams of the next
generation, and we’re so inspired by the future they want to
create.”
That Girl Lay Lay
To celebrate the collection, Old Navy teamed up with talented
12-year-old rapper Alaya High, @ThatGirlLayLay, the youngest female
rapper ever signed to a major record label, to record a music video
inspired by the tees. In the video, Lay Lay’s rap encourages
students to be unstoppable on the first day of school, outfitted in
tees from the ONward! capsule collection. Alaya is also featured in
Old Navy’s back-to-school television campaign. Visit
OldNavy.com/backtoschool to view the video and follow @OldNavy for
bonus content with That Girl Lay Lay.
Donation Drive
During the peak back-to-school shopping season, Old Navy is
asking the community to help raise $1 million for Boys & Girls
Clubs. From August 1 to August 14, Old Navy will match customer
donations made at stores in the U.S. and Canada up to $300,000iii.
Old Navy also has an evergreen donation functionality for online
customers, who can choose to donate during checkout at OldNavy.com
to further support Boys & Girls Clubs through Old Navy’s
community platform ONward!.
Through ONward!, Old Navy partners with nonprofits to empower
the next generation with real-world skills, training and job
opportunities to make a difference in our communities and blaze a
path forward to a brighter future. For over 15 years, Old Navy has
partnered with Boys & Girls Clubs to help turn learners into
leaders and provide first job training through the This Way Ahead
internship program. Old Navy donated over $2 million to Boys &
Girls Clubs in 2018 and is on track to match its fundraising in
2019. Learn more at OldNavy.com/ONward.
About Old Navy
Old Navy is a global apparel and accessories brand that makes
current American essentials accessible to every family. Originated
in 1994, the brand celebrates the democracy of style through
on-trend, playfully optimistic, affordable and high-quality
product. A division of San Francisco-based Gap Inc. (NYSE: GPS),
Old Navy brings a fun, energizing shopping environment to its
customers in more than 1,100 stores around the world. For more
information, please visit www.oldnavy.com.
i Old Navy is the #1 brand of graphic tees sold in the US
according to NPD market share data, as of June 2019.
ii Donation will benefit BGCA and BGCC.
iii Old Navy will match total in-store customer donations to
BGCA and BGCC up to $300,000. The match will be divided
proportionally between BGCA and BGCC based on the donations
received in US and Canadian stores, respectively.
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version on businesswire.com: https://www.businesswire.com/news/home/20190731005192/en/
Media Mandy Moore
Mandy_Moore@gap.com Taylor Frazier TaylorF@alisonbrodmc.com
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