-- IBM and GM introduce new cognitive mobility platform to
improve the driving experience for millions of consumers
-- Watson to connect
consumers with such brands as ExxonMobil, Glympse, iHeartRadio,
Mastercard and Parkopedia
DETROIT and LAS VEGAS, Oct. 26,
2016 /PRNewswire/ -- General Motors and IBM (NYSE: IBM)
today announced a partnership to bring the power of OnStar and IBM
Watson together to create OnStar Go, the auto industry's first
cognitive mobility platform. Starting in early 2017, OnStar is
expected to give millions of GM drivers the ability to connect and
interact with their favorite brands. The platform will deliver
personalized content through the dashboard and other digital
channels supported by the OnStar Go ecosystem to make the most of
time spent in the car.
Experience the interactive Multimedia News Release here:
https://www.multivu.com/players/English/7724254-ibm-watson-general-motors-onstar-go
Combining OnStar's industry leading vehicle connectivity and
data capabilities with IBM Watson APIs will create experiences that
allow drivers and passengers to achieve greater levels of
efficiency and safety. These experiences could include avoiding
traffic when you're low on fuel, then activating a fuel pump and
paying from the dash; ordering a cup of coffee on the go; or
getting news and in-vehicle entertainment tailored to your
personality and location in real time.
"On average, people in the U.S. spend more than 46 minutes per
day in their car* and are looking for ways to optimize their time,"
said Phil Abram, Executive Director,
GM Connected Products and Strategy. "By leveraging OnStar's
connectivity and combining it with the power of Watson, we're looking to provide safer,
simpler and better solutions to make our customers' mobility
experience more valuable and productive."
The GM/IBM partnership will expand the existing OnStar
AtYourService offers and deals platform by launching new
capabilities supported by OnStar Go with IBM Watson. These
capabilities will be available in more than two million 4G LTE
connected vehicles and millions of GM vehicle brand app-enabled
mobile devices in the U.S. by the end of 2017.
With the customer's consent, Watson will learn the driver's preferences,
apply machine learning and sift through data to recognize patterns
in their decisions and habits. This information will allow brand
and marketing professionals working with IBM and OnStar to deliver
individualized location-based interactions that directly impact
their target audiences. Companies in retail, fuel, hospitality,
media and entertainment, restaurants and travel and transportation
and more can use OnStar Go to build individualized mobile,
in-vehicle experiences for a growing population of connected
drivers that opt-in.
The new cognitive mobility platform enables brands to design
Watson-enabled consumer
experiences. Examples of potential uses include:
- OnStar Go taps Watson Personality Insights and Watson
Conversation APIs to remind a working father to pick up diapers and
formula at the pharmacy a few miles before his exit, so he won't
have to leave the house again once he gets home.
- The platform employs Watson Tradeoff Analytics to give a
traveling foodie dining recommendations from celebrity chefs when
driving in a new city.
- Watson Retrieve and Rank, used by OnStar Go, lets the driver
know that their order is ready for pickup at a nearby retail store
and one of the store's employees will load their purchases into the
car.
"IBM and GM are changing the whole notion of where valuable,
daily rituals occur. The combination of IBM Watson and
industry-leading OnStar connectivity will enable vehicles with
intelligent branded skills and services to empower drivers and
passengers," said Paul Papas, Global
Leader, IBM iX. "Simply put, OnStar Go with IBM Watson transforms
time wasted in the car into time well spent."
ExxonMobil, Glympse, iHeartRadio, Mastercard and Parkopedia are
the first brands to join the platform.
- ExxonMobil will use the cognitive mobility platform to
help drivers quickly locate Exxon and Mobil retail fuel stations,
recommend the best fuel and lubricant product for their vehicle,
and authorize fuel payment from inside the vehicle. Consumers can
even pay for a car wash or, when away from their car, get notified
when they are low on fuel.
- Glympse, a location technology partner in the cognitive
mobility platform, enables consumers and businesses to manage
customized real-time location sharing with anyone on any
device.
- iHeartRadio will use Watson Personality Insights from
OnStar Go to curate personalized experiences that leverage on-air
personalities and local content from radio stations across the U.S.
Drivers will be invited to share information from their calendars,
social graph, location, music preferences and more, to create
dynamic and locally relevant entertainment experiences only
available through the power of radio.
- Mastercard will enable drivers and passengers to safely
make simple, secure and seamless payments for goods and services
from the comfort of their cars. By integrating the security of
Mastercard tokenization platform -- Mastercard Digital Enablement
Service (MDES) -- and Masterpass digital payment service within
OnStar Go, Mastercard will enable consumers to complete
transactions using credit or debit cards stored in their Masterpass
wallets.
- Parkopedia will provide detailed parking spot
information -- including opening hours and up-to-date prices as
well as booking and payment capabilities. Drivers find, reserve and
pay for parking all at the click of a button.
The cognitive mobility platform was designed and developed by
IBM iX in conjunction with OnStar, using iX's expertise in
experience and mobile design. iX is also working with GM to design
OnStar's intuitive, touch screen interfaces for consumers on the
go. The Weather Company, an IBM Company, will provide rich weather
and location data to support personalized targeting and warnings
about driving conditions.
GM began the connected vehicle revolution 20 years ago with the
launch of OnStar and has more connected vehicles on the road than
any other automaker. By the end of 2016, GM expects to have 12
million On-Star connected vehicles on the road worldwide.
To watch IBM and GM announce OnStar Go live at World of Watson
on Wednesday, Oct. 26 at 4 pm ET, visit
https://ibmgo.com/wow16/schedule.
* Source AAA
About GM
General Motors Co. (NYSE: GM, TSX:
GMM) and its partners produce vehicles in 30 countries, and the
company has leadership positions in the world's largest and
fastest-growing automotive markets. GM, its subsidiaries and joint
venture entities sell vehicles under the Chevrolet, Cadillac,
Baojun, Buick, GMC, Holden, Jiefang, Opel, Vauxhall and Wuling
brands. More information on the company and its subsidiaries,
including OnStar, a global leader in vehicle safety, security and
information services, can be found at http://www.gm.com.
About IBM
Watson
represents a new era in computing called cognitive computing, where
systems understand the world in a way more similar to humans:
through senses, learning, and experience. Watson continuously learns from previous
interactions, gaining in value and knowledge over time. With the
help of Watson, organizations are
harnessing the power of cognitive computing to transform
industries, help professionals do their jobs better, and solve
important challenges. As part of IBM's strategy to accelerate the
growth of cognitive computing, Watson is open to the world, allowing a
growing community of developers, students, entrepreneurs and tech
enthusiasts to easily tap into the most advanced and diverse
cognitive computing platform available today. Watson solutions are being built, used and
deployed in more than 45 countries and across 20 different
industries.
For more information on IBM Watson, visit: ibm.com/Watson and
ibm.com/press/watson. Join the conversation at #ibmwatson.
For more information about how IBM Watson is driving progress in
the world, watch: https://www.youtube.com/watch?v=PujCkDAXji8
For more information on IBM iX visit www.ibm.com/ibmix.
Media Contacts:
Jeannine Kilbride
IBM Media Relations
1 (860) 997-6277
jkilbri@us.ibm.com
Vijay Iyer
GM
Communications
1 (313) 549 1289
vijay.iyer@gm.com
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visit:http://www.prnewswire.com/news-releases/hello-onstar----meet-watson-300351402.html
SOURCE IBM