GM Passes Ford in Closely Watched Truck Race
By Mike Colias
General Motors Co. in 2020 dethroned rival Ford Motor Co. in
Detroit's closely watched "truck wars": the battle for the top slot
in the lucrative large pickup-truck market.
For the first time since 2016, GM outsold Ford in large pickup
trucks, a category that generates the bulk of global profits for
each auto maker.
Sales of GM's two pickup models -- the Chevrolet Silverado and
GMC Sierra -- rose 3.9% last year, to 839,691 trucks, even as
industrywide sales sank nearly 15% amid disruption from the
Covid-19 pandemic. Ford's F Series line, which includes its F-150
truck as well as the larger Super Duty, fell 12%, to 787,422, the
company said Wednesday.
The rivalry among GM, Ford and Fiat Chrysler Automobiles NV's
Ram brand -- which combined dominate the market for large pickups
-- has become more intense as that category has grown as a share of
the overall vehicle market. Large pickups accounted for 16.7% of
overall sales last year, up from 12.5% in 2015.
The trend has bolstered the bottom lines of the Detroit auto
makers, helping to fuel a prolonged period of prosperity that only
recently was disrupted by the Covid-19 health crisis.
Write to Mike Colias at Mike.Colias@wsj.com
(END) Dow Jones Newswires
January 06, 2021 12:53 ET (17:53 GMT)
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