Gap’s Spring Campaign Champions Individuality and the Freedom to Be Yourself
March 07 2022 - 8:01AM
This spring, individuality shines through in Gap’s campaign,
celebrating a dimensional cast of unique individuals radiating the
profound joy that comes with the freedom of being your true
self—your best self. Originating from all over the world, Gap’s
individuals have defined themselves -- a collective of distinct
backgrounds, experiences and truths unified by community and
self-expression.
“As a brand rooted in modern American optimism, we celebrate
what it means to be your true self today,” says Mary Alderete,
global head of Gap marketing. “This campaign is an honest
reflection of individuals shaping culture by embracing their own
paths—not what has been historically or traditionally defined for
them, but what they define to be true for themselves. The campaign
creative captures these creators pioneering a more inclusive,
accepting world and putting their own distinctive stamp on American
style.”
Concepted by Gap Global Creative Director Len Peltier and shot
by renowned fashion photographer Zoey Grossman (@zoeygrossman), the
creative features noteworthy champions for social justice,
environmentalism, women’s rights and more. Gap’s individuals are
breaking the mold, forging newfound personal freedoms and
furthering progressive change. They are individuals living their
truth, as described so powerfully in the campaign creative by
non-binary trans-visibility artist Kai-Isaiah Jamal in their verse,
‘Dream of Freedom. Dream of Me’:
And if there do be a dreamThe dream has to include meOtherwise
ain’t gonna sleepOr close my eyes just to beIf it do be a dreamI
hope this dream’s dreamIs for me to be free
Gap’s campaign cast includes:
- Dapper Dan (@dapperdanharlem) – legendary
Harlem-based fashion designer and style influencer known for
introducing high fashion to the hip hop world
- Shalom Harlow (@shalomharlow) – supermodel and
student of the healing arts since age 8, Shalom is training in
somatic psychology and somatic therapeutic modalities to help
others in their chronic health challenges
- Kai-Isaiah Jamal (@kai_isaiah_jamal) –
non-binary trans-visibility artist breaking down barriers
broadening the cultural understanding of identity
- Indira Scott (@indira) – creator,
humanitarian, and model pushing the agenda of self-love by
empowering communities through representation and awareness
- Georgie Badiel-Liberty
a.k.a The Water Princess
(@georgiebadiel) Burkinabé model, children’s book author and
activist who has taken on the issue of the lack of potable drinking
water in her West African homeland of Burkina Faso
- Yumi Nu (@_yumi_nu) – Japanese-Dutch model,
and musician launching a new EP, Hajime, in summer 2022
- Clementine Desseaux (@bonjourclem) –
entrepreneur, model and body-positive activist working for women
with women for self-acceptance and CEO of All Womxn Project
- Chito (@chito.international) – Seattle-born,
New York and Mexico City-based fine artist
- Raph (@iamraph) French American
singer-songwriter telling stories of love, loss, coming of age, and
the generosity of the human spirit
- The Spearman Brothers: Michael and Daniel
Spearman (@spearmanbrothers_horns) – musicians composing
music inspired by modern Black dance music educating and mentoring
the youth
- Bryant Giles (@bryantdgiles) – fine artist and
designer creating contemporary, unapologetic interpretations of
today’s social climate through intricate visual layering exploring
themes of mental health, identity, and existing within flawed
systems
- David “illy” Bennett (@illson44) – bboy
break-dancer and artist passionate about living life to the fullest
and inspiring others
- Ryan Yoo / boylife (@gelatowilliams) – New
York based recording artist spreading love
Within the creative, Gap’s cast showcase their individual style
and their power of self-expression through Gap icons for spring.
Versatile classics, like khaki shorts, tapered and wide leg khakis,
90s loose-fit denim and khakis, are styled back to varsity
sweaters, vintage soft hoodies, oversized parkas, poplin shirts and
classic pocket tees with pops of bold, optimistic colour grounded
in neutrals. 100% of Gap denim and khakis are made through
Washwell, Gap’s water saving program that uses at least 20% less
water compared to conventional garment-wash methods.
Gap’s spring campaign debuts tomorrow across out-of-home media
and digital, TV and streaming video.
Follow along on @gap #HowYouWearGap
PRESS CONTACTSGap: Jessica Shamess,
Jessica_Shamess@gap.com
ABOUT GAP @gap and
@gapkidsGap is an authority on modern American style.
Founded in San Francisco in 1969, Gap continues to build on its
heritage grounded in denim and khakis made through Washwell, Gap’s
water saving program that uses at least 20% less water compared to
conventional garment-wash methods. Gap is a lifestyle brand that
includes adult apparel and accessories, Gap Teen, Gap Kids,
babyGap, Gap Maternity, Gap Body, GapFit, Yeezy Gap and Gap Home
collections. The brand connects with customers online and in
company-operated and franchise retail locations globally, and also
serves value-conscious customers with exclusively designed
collections for Gap Outlet and GapFactory Stores. Gap is the
namesake brand for leading global specialty retailer, Gap Inc.
(NYSE: GPS) which includes Old Navy, Gap, Athleta and Banana
Republic brands. For more information, please visit
www.gapinc.com
Photos accompanying this announcement are available
at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/20b925e4-89ac-4ae4-907b-55d74584ba8b
https://www.globenewswire.com/NewsRoom/AttachmentNg/82037d14-7f91-41c6-b462-1ad6eaa33b47
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