Hershey’s Cookie Layer Crunch Bar – The Treat with an Intersection of Flavors and Textures – Finally Hits Store Shelves
December 05 2016 - 8:58AM
Business Wire
Millions of Hershey’s Cookie Layer Crunch bars
will be given out across America to celebrate
The Hershey Company (NYSE: HSY) announced today that Hershey’s
Cookie Layer Crunch bar, one of the most anticipated innovations
from the iconic Hershey’s brand in more than 16 years, is now
available in stores nationwide. To kick off the festivities, The
Hershey Company is temporarily renaming the renowned intersection
of Chocolate Avenue and Cocoa Avenue in Hershey, Pa., to Chocolate
Avenue and Cookie Avenue to celebrate the launch and the evolution
of the Hershey’s chocolate brand.
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Hershey’s Cookie Layer Crunch Bar – The
Treat with an Intersection of Flavors and Textures – Finally Hits
Store Shelves (Photo: Business Wire)
“This is an exciting time for the Hershey’s brand, and we wanted
to kick off the celebration at home, in Hershey, Pa. Nearly every
city has iconic intersections that are part of its history, and to
rename Cocoa Avenue to Cookie Avenue is a very special way to
announce the product’s nationwide availability from the birthplace
of America’s chocolate,” said Melinda Lewis, Senior Director,
Hershey’s brand. “But this is just the beginning, we’re excited to
celebrate this launch by giving away more than seven million
samples of Hershey’s Cookie Layer Crunch bars to our fans.”
Sampling opportunities for consumers to try Hershey’s Cookie
Layer Crunch bars include:
- On Tuesday, Dec. 6, teams will recreate
Chocolate Avenue and Cookie Avenue intersections in Chicago, Las
Vegas and Philadelphia to serve up free Hershey’s Cookie Layer
Crunch bars:
- Chicago: The Magnificent Mile
(Michigan Avenue), between Illinois Street and Lakeshore Drive from
11 a.m. – 3 p.m. (local time)
- Philadelphia: City Hall
Neighborhood, between Arch Street and Walnut Street from 11 a.m. –
3 p.m. (local time)
- Las Vegas: The Strip, various
locations from 3 p.m. – 7 p.m. (local time)
- Visit Hersheys.com or
Facebook.com/Hersheys to receive a digital coupon to save $1 off 2
Hershey’s Cookie Layer Crunch Caramel Bars (1.4oz). Coupons will be
available until December 31 or while supplies last.*
- Now through February 2017, Hershey fans
across the country can also take a complimentary bite of Hershey’s
Cookie Layer Crunch bars at select retailers nationwide. Consumers
should be on the lookout for pop-up sampling experiences in-store
to join the celebration.
- Visitors to Radio City Music Hall from
Dec. 9 - 21 will have access to an interactive, digital sampling
machine. Fans can play with holiday-themed filters while making a
video to share on social media, and at the end, they’ll be
surprised with a Hershey’s Cookie Layer Crunch sample.
But that’s not it. Check out the Hershey’s Cookie Layer Crunch
Facebook Live video that aired on December 4, National Cookie Day,
at www.Facebook.com/Hersheys. The event kicked off live from
Hershey’s Chocolate World Times Square in New York City and then
cut to a reveal segment from The Hershey Theater right in Hershey,
Pa. The announcement was a fun tech-style launch for the new
Hershey’s Cookie Layer Crunch bar revealing the new product for
Hershey’s fans across the United States. The mockumentary nature of
the unveiling brings levity and fun to the new product
experience.
New Hershey’s Cookie Layer Crunch bars combine the classic
Hershey’s chocolate that consumers know and love, with the creamy,
crunchy twist they desire. The bars come in three delicious
flavors: Caramel, Vanilla Crème and Mint – which combine crunchy
cookie bits, layered with a decadent filing, all wrapped in creamy,
genuine Hershey’s chocolate. Each piece is portioned into three of
Hershey’s iconic pips at 90-100 calories to create a convenient,
layered, snack-able treat.
Hershey’s Cookie Layer Crunch bars are offered in multiple sizes
perfect for a variety of snacking occasions and for sharing. Sizes
include a 6.3-oz. bag that is filled with nine pieces of
individually wrapped Hershey’s Cookie Layer Crunch (SRP $4.19; all
flavors), a 3.5-oz. “XL Bar” featuring five pieces, (SRP $2.89; all
flavors), a 2.1-oz. “King Size Bar” that has three pieces (SRP
$1.69; available in Caramel only), and a two-piece, 1.4-oz. bar,
perfect for on the go snacking (SRP $0.99, available in Caramel
only).
*Terms Apply.
About The Hershey
Company
The Hershey Company, headquartered in Hershey, Pa., is a global
confectionery leader known for bringing goodness to the world
through its chocolate, sweets, mints and other great-tasting
snacks. Hershey has approximately 21,000 employees around the world
who work every day to deliver delicious, quality products. The
company has more than 80 brands around the world that drive more
than $7.4 billion in annual revenues, including such iconic brand
names as Hershey's, Reese's, Hershey's Kisses, Jolly Rancher, Ice
Breakers and Brookside. Building on its core business, Hershey
is expanding its portfolio to include a broader range of
delicious snacks. The company remains focused on growing
its presence in key international markets while continuing to
extend its competitive advantage in North America.
At Hershey, goodness has always been about more than delicious
products. For more than 120 years, Hershey has been committed
to operating fairly, ethically and sustainably. Hershey
founder, Milton Hershey, created the Milton Hershey School in 1909
and since then the company has focused on giving underserved
children the skills and support they need to be successful. Today,
the company continues this social purpose through 'Nourishing
Minds,' a global initiative that provides basic nutrition
to help children learn and grow. From neighborhoods across the
United States to the streets of Shanghai and Mumbai and villages of
West Africa, our goal is to nourish one million minds by 2020.
To learn more -
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www.thehersheycompany.com
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The Hershey CompanyAnna
Lingerisalingeris@hersheys.com717-649-7214
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