Jumia and Reckitt Benckiser Partner to Provide Consumers Access to Hygiene Products in Africa
March 16 2020 - 10:04AM
Business Wire
The partnership is a joint global response
against the spread of COVID-19 in 8 of the markets where Jumia
operates.
Jumia (NYSE:JMIA), the leading e-commerce
platform in Africa has today announced a major partnership with
Reckitt Benckiser, the global health products manufacturer to help
consumers access hygienic products at the lowest price.
The partnership will provide a steady supply of hygiene products
such as soap bars, disinfectants, and liquid hand wash at
affordable pricing. These products are facing growing demand from
consumers taking hygiene precautions to prevent the spread of the
COVID-19. Jumia will be taking 0% commission on Dettol, JIK and
Harpic, and will reinvest the initial commission into discounts on
the consumer price.
Reckitt Benckiser is financing free shipping nationwide on all
listed products. Consumers will be able to access all products from
the “Stay Safe” page on Jumia, co-owned with Reckitt Benckiser.
“At Jumia, our primary concern is the health and well-being of
our teammates, consumers, partners and communities. We strive to
continue operating so that customers continue to use ecommerce as a
safe way to shop in this challenging time. We are proud to work
closely with Reckitt Benckiser through the “Stay Safe” campaign,
which shares consistent information about COVID-19 and provides
access to key hygiene products at the most affordable price
possible for our consumers,” said Romain Christodoulou, SVP Jumia
Group.
The partnership will also provide critical information around
COVID-19. Reckitt Benckiser has created the Mythbuster website to
help update consumers on risks and best practices to avoid the
virus from spreading. Jumia is creating several awareness campaigns
which direct consumers to both the ‘Stay Safe’ page and the
‘Mythbuster’ website.
“Reckitt Benckiser is delighted to partner with Jumia to ensure
that access to the highest quality hygiene and health products is a
right, not a privilege. By financing nationwide free shipping in
all markets where Jumia operates, from capital cities to more rural
areas, Reckitt Benckiser is providing a fair access to supply for
all consumers, regardless of their location,” said Bart Meermans,
SVP RB Health Africa/ Middle East / Turkey.
"The Federal Competition & Consumer Protection Commission
welcomes the proactive, innovative and socially responsible
approach Jumia and Reckitt Benckiser have adopted in addressing
potential supply shortages in key hygiene products, ensuring
affordability and accessibility, and promoting awareness regarding
COVID-19. FCCPC appreciates this and encourages similar dynamism
that is consumer focused and provides value to consumers and
society at large. We look forward to successful outcomes from this
collaboration and will provide required regulatory support that the
intention for affordable access is not frustrated or exploited by
any, and that those who demonstrate corporate social responsibility
are not at a competitive disadvantage against those who do
otherwise" said Mr Babatunde Irukera, the Director General of the
Federal Competition & Consumer Protection Commission of Nigeria
(FCCPC).
The partnership will cover 8 of the markets where Jumia
operates, Algeria, Egypt, Ghana, Kenya, Morocco, Nigeria, South
Africa and Uganda.
About Jumia
Jumia is a leading e-commerce platform in Africa. It is built
around a marketplace, Jumia Logistics, and JumiaPay. The
marketplace helps millions of consumers and thousands of sellers to
connect and transact. Jumia Logistics enables the delivery of
millions of packages through our network of local partners.
JumiaPay facilitates the payment of online transactions within the
Jumia ecosystem. With over 1 billion people and 500 million
internet users in Africa, Jumia believes that e-commerce is making
people's lives easier by helping them shop and pay for millions of
products at the best prices wherever they live. E-commerce is also
creating new opportunities for SMEs to grow, and job opportunities
for a new generation to thrive.
For more information about Jumia, follow us on Twitter
Jumia_Group
About RB
RB is the global leading consumer health, hygiene and home
company. Driven by a purpose to build healthier lives and happier
homes, RB has operations in over 60 countries. From the foundations
of wellness and infant nutrition, to the fundamentals of a hygienic
home, our global brands help people live healthier, happier lives.
RB has world leading Powerbrands which include household names such
as Enfamil, Nutramigen, Nurofen, Strepsils, Gaviscon, Mucinex,
Durex, Scholl, Clearasil, Lysol, Dettol, Veet, Harpic, Cillit Bang,
Mortein, Finish, Vanish, Calgon, Woolite and Air Wick. RB’s unique
culture is at the heart of its success. Its drive to achieve,
passion to outperform and commitment to quality and scientific
excellence are manifested in the work of over 40,000 RB employees
worldwide.
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Abdesslam Benzitouni Head of PR and Communications
press@jumia.com
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