DALLAS, Sept. 23, 2015 /PRNewswire/ -- Kimberly-Clark
Corporation (NYSE: KMB) today announced the availability of the new
Poise Impressa Bladder Supports – an innovative over-the-counter
internal solution designed to help stop leaks before they
happen.
Safe, comfortable and effective, Poise Impressa Bladder Supports
give women an option that helps them stop worrying about leaks so
they can experience a renewed sense of freedom and the confidence
to enjoy an active, fulfilling life.
"As the light incontinence category leader, the Poise brand
continues to bring superior product innovations to market," said
Jay Gottleib, Adult and Feminine
Care President, Kimberly-Clark North
America. "New Poise Impressa will change the category
altogether and transform the lives of women with stress
incontinence in a way they never thought possible – by helping to
prevent leaks instead of absorbing them afterwards."
Thirty-five million women experience stress urinary
incontinence, a common type of bladder leakage, which can be
triggered by everyday occurrences like coughing, sneezing,
laughing, lifting or even exercise. Until now, most women have had
little choice but to absorb these leaks with pads and liners, or
resort to more invasive solutions such as surgery.
"Women with bladder leakage are looking for options to help them
discreetly and confidently manage this very common issue," said Dr.
Jennifer Berman, a practicing
urologist with specialized training in female urology, and a
recurring co-host on TV's "The Doctors." "With the introduction of
new Poise Impressa Bladder Supports, I'm thrilled to see the Poise
brand is giving women with stress incontinence a conservative,
non-surgical product option that provides life-changing
results."
New Poise Impressa Bladder Supports are the first
over-the-counter, non-absorbent internal product designed for the
temporary management of stress urinary incontinence. Inserted into
the vagina like a tampon, Poise Impressa Bladder Supports gently
lift and support the urethra, which helps discreetly prevent urine
from leaking for up to 8 hours every day.
"We know consumers want to manage their bladder leakage in a way
that allows them to live their most active, worry-free life," said
Paula Winkel, Senior Director,
Kimberly-Clark Research and Engineering. "By effectively
translating deep consumer insights, we've introduced an innovation
with Poise Impressa that changes the game in the light incontinence
category."
Poise Impressa Bladder Supports are available in three sizes
that adapt to the unique internal shape of each woman's body. Women
should start with the Poise Impressa Sizing Kit to find the size
that helps effectively stop their leaks and fits most comfortably.
Poise Impressa Bladder Supports have been nationally available
online since February and will be widely available in retail
outlets across the U.S. beginning this month. Consumers can visit
www.impressa.com to learn more.
Since 1992, Kimberly-Clark's Poise brand has been committed to
understanding women's evolving feminine needs and introducing her
to innovative, category-changing solutions that empower and give
her confidence.
About Kimberly-Clark
Kimberly-Clark (NYSE: KMB) and
its well-known global brands are an indispensable part of life for
people in more than 175 countries. Every day, nearly a quarter of
the world's population trust K-C's brands and the solutions they
provide to enhance their health, hygiene and well-being. With
brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend,
Kimberly-Clark holds No. 1 or No. 2 share positions in 80
countries. To keep up with the latest K-C news and to learn more
about the Company's 143-year history of innovation, visit
www.kimberly-clark.com or follow us on Facebook or Twitter.
About the Poise Brand
Launched in 1992 by
Kimberly-Clark Corporation, Poise brand is the market leader in
Light Bladder Leakage prevention and protection products for women.
Poise pads and liners come in four different forms (microliners,
liners, ultra thins and pads), five absorbencies and offer custom
product features such as longer length and wings. New Poise
Impressa Bladder Supports helps prevent bladder leaks before they
happen and are available in three sizes; women should start with
the Poise Impressa Sizing Kit to find the size that helps stop
their leaks and fits most comfortably. For more information, visit
www.poise.com or follow us on Facebook, Twitter, YouTube or
Pinterest.
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SOURCE Kimberly-Clark Corporation