MetLife Recognized for Innovation at 2016 Asia-Pacific Stevie® Awards
April 27 2016 - 1:36AM
Business Wire
Company wins awards for Innovation in Brand,
Product, and use of Technology in Customer Service
MetLife, Inc. (NYSE: MET) a leading global provider of
insurance, annuities and employee benefit programs, announced that
it has been recognized with awards for innovation in three
categories at the 2016 Asia-Pacific Stevie® Awards including:
Category Award
Country/Region/Product Award for the Innovative Use of
Technology in Customer Service - Financial Services Industries
Silver Stevie® Winner MetLife Asia –
Advanced Data Analytics (ADA) Program Award for Innovation in
Consumer Products & Services Silver Stevie®
Winner MetLife Korea – GoldenCare Award for
Innovation in Brand Development Silver Stevie® Winner
MetLife Hong Kong – “Pursue More From Life” Campaign
Ralph Brunner, Chief Marketing Officer, MetLife Asia said:
“MetLife is delighted that the Stevie® Awards has recognized our
industry-leading use of data technology and product innovation as
we deliver on our commitment to enhance the experience of customers
across Asia.”
Related to the Award for the Innovative Use of Technology in
Customer Service, MetLife Asia established its Center of Excellence
for Data Analytics (COEDA) in 2014 to transform big data into
customer insights, deliver a more holistic customer experience, and
drive improvements to business performance. Brunner added: “Our
innovative use of data analytics is transforming our understanding
and engagement with the customer. We have seen a demonstrable
improvement in customer satisfaction across Asia.”
For the Award for Innovation in Consumer Products &
Services, MetLife Korea’s GoldenCare Annuity, first launched in
2015, was recognized as a first-of-its-kind solution helping
consumers build health and wealth for a better retirement
particularly in the context of Korea’s rapidly growing elderly
demographic.
For the Award for Innovation in Brand Development, MetLife Hong
Kong was awarded for its successful “Pursue More from Life” brand
engagement campaign. By implementing an integrated yet disruptive
approach to challenge the traditional definition of “happiness,”
MetLife successfully raised its brand awareness by harnessing
mobile technology and the use of its online e-platform.
Created in 2002, the Asia-Pacific Stevie® Awards are among the
world’s premiere business awards. The mission of the Stevie Awards
is to recognize achievements in the workplace worldwide. More than
600 nominations from organizations across the 22 Asia Pacific
countries were considered, with each category featuring up to three
finalists (gold, silver and bronze). The awards will be presented
to winners during a gala event in Sydney, Australia, on Friday, 27
May.
About MetLife
MetLife, Inc. (NYSE: MET), through its
subsidiaries and affiliates (“MetLife”), is one of the largest life
insurance companies in the world. Founded in 1868, MetLife is a
global provider of life insurance, annuities, employee benefits and
asset management. Serving approximately 100 million customers,
MetLife has operations in nearly 50 countries and holds leading
market positions in the United States, Japan, Latin America, Asia,
Europe and the Middle East. For more information, visit
www.metlife.com.
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MetLife, Inc.Ashia Razzaq, +852-2277-4172
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