Kate Hudson and New York & Company Announce Multi-Year Partnership
August 22 2018 - 7:00AM
Business Wire
Kate Hudson Named the Brand Ambassador for the
“Soho Jeans” Collection and Partners with New York & Company to
Create her Own Collection Launching in Spring 2019
New York & Company, Inc. (NYSE:NWY) today announced a
partnership with Kate Hudson, further expanding upon its success in
developing high-profile collaborations. The award-winning actress,
best-selling author and globally-successful businesswomen has
signed a multi-year deal with New York & Company to be the
Brand Ambassador of its $200M “Soho Jeans” collection, and will
also partner with the Company to develop her own ready-to-wear
fashion line.
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the full release here:
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Kate Hudson and New York & Company
Announce Multi-Year Partnership (Photo: Business Wire)
“We are excited to partner with Kate Hudson and believe she is
the perfect addition to our company,” stated Greg Scott, CEO of New
York and Company. “Our customers have been asking for a partnership
with Kate for years, and we believe her tremendous star power,
unbelievable style, and broad social influence will not only
strengthen our relationships with existing customers but also
ignite our customer acquisition initiatives.”
The Soho Jeans collection represents significant percentage of
the Company’s annual sales and includes an extensive assortment of
jeans and related apparel that are designed with proprietary
fabrics. The denim assortment at New York & Company is designed
to “fit everyone”, and is unique in its attention to on-trend
fashion and inclusive sizing, ranging from 00 – 20, including
petite and tall.
In addition to her role as a Brand Ambassador, Kate will design
and develop her first ready-to-wear fashion apparel collection,
slated to launch in March 2019. New York & Company will
leverage its infrastructure, technical design and sourcing
capabilities to build the brand. The new brand will be available at
New York & Company stores and its ecommerce site as well as on
its own dedicated ecommerce platform, with potential for additional
retailer partnerships in the future—a first in New York &
Company’s history.
“It has always been important for me to partner with companies
that share my values and creative vision. I love the quality of
materials and fabrics New York & Company uses,” said Kate
Hudson. “Their size ranges and affordable price points, along with
their commitment to empowering women through fashion makes New York
& Company an ideal partner for me to launch my new collection
with.”
“We believe this will be significant to our continued growth in
the ever-changing retail landscape, further solidifying New York
& Company as an industry leader that creates digital brands
that matter. This strategy provides our company with added
diversity in our revenue stream, as we expand the breadth of our
assortments and channels served,” said Mr. Scott.
Mr. Scott further stated, “We are more than excited to partner
with Kate, and look forward to developing a collection with her
that we believe will be a substantial business. We welcome Kate to
the family, joining Eva Mendes and Gabrielle Union as the fashion
powerhouses of New York & Company.”
The Kate Hudson for Soho Jeans Campaign was shot by
world-renowned photographer, Alexi Lubomirski in Malibu, CA and
will appear in stores nationwide and online beginning Thursday,
August 30th.
Click here for high resolution images.
About Kate Hudson:
Kate Hudson is an actress, producer, fashion icon and author of
the New York Times bestselling Pretty Happy: Healthy Ways
to Love Your Body and Pretty Fun: Celebrating and Creating a
Lifetime of Traditions. She won the Golden Globe and was nominated
for an Academy Award for her performance in “Almost Famous.” Her
numerous film credits also include “How to Lose a Guy in 10 Days,”
“Fool’s Gold” and “Bride Wars,” which she also produced. She lent
her voice to the global hit, “Kung Fun Panda 3” and co-starred
in Reginald Hudlin’s “Marshall,” opposite Chadwick
Boseman, Sterling K. Brown, Josh Gad and Dan Stevens. In 2013, Kate
co-founded Fabletics, a high-performance lifestyle brand
with a mission to offer high-quality activewear at an accessible
price, available online and in retail stores throughout the
U.S. Kate’s many charitable and humanitarian affiliations include
The Hawn Foundation’s MindUP program, the United Nations World
Food Programme, Baby2Baby, and numerous other organizations
dedicated to protecting the rights and well-being of women,
children and education around the world.
About New York & Company
New York & Company, Inc. is a leading omni-channel women’s
fashion retailer designing on-trend and versatile collections at a
great value. The specialty retailer, first incorporated in 1918,
has grown to now operate over 400 retail and outlet locations
nationwide while also growing a substantial eCommerce business. Its
branded merchandise, including collaborations with Eva Mendes and
Gabrielle Union, is sold exclusively at these locations and online
at www.nyandcompany.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20180822005167/en/
New York & Company:Angela Apolito,
212-884-2495AApolito@nyandcompany.com
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