Olo Introduces Smart Cross-Sells to Increase Guest Engagement and Drive Sales
April 11 2024 - 8:00AM
Business Wire
Several product features announced during
Spring Release event, including Catering+ Production Sheets and
Fundraiser Coupons to help brands win more guests and streamline
operations
Olo Inc. (NYSE:OLO), a leading restaurant technology provider,
today announced Smart Cross-Sells, a new ordering feature
empowering brands to increase guest engagement and average order
value by providing dynamic, personalized suggestions during the
ordering and checkout process. Over a dozen additional product
features are now available across Olo’s three product suites Order,
Pay, and Engage, to help restaurants increase orders, streamline
operations, and improve the guest experience.
Olo’s Smart Cross-Sells leverages AI to recommend intelligent
order suggestions based on contextual factors such as order
history, location menu, daypart, and current cart contents. By
providing personalized suggestions catered to each guest, Smart
Cross-Sells make it easier for guests to navigate extensive menus,
expediting the digital ordering and checkout process for a
frictionless guest experience. As restaurants seek out
opportunities to boost the top line, a recent test conducted by Olo
showed Smart Cross-Sells accounted for 10% more in basket value on
average than static cross-sells.
“Olo is constantly innovating to create smart ways for
restaurants to improve the guest experience, drive engagement, and
grow digital sales,” said Jo Lambert, Chief Operating Officer at
Olo. “The release of Smart Cross-Sells is yet another example of
how we’re using data-driven technology to personalize and simplify
the ordering experience and produce measurable returns for our
customers. As a flexible platform leading the industry’s drive to
100% digital, we’re proud to develop solutions that truly align
with the needs of our customers to help them win more guests,
streamline operations, and deliver unmatched hospitality.”
Additional product features announced this quarter include
Catering+ Production Sheets, which aggregates needs and streamlines
prep for large-volume orders, and Fundraiser Coupons, which are
designed to help management track and reconcile charitable
campaigns directly within the Olo Dashboard. Also introduced this
quarter is Olo Pay’s general availability of card present
capabilities via self-service kiosks.
- Thoughtfully developed to support the rise in catering,
Olo’s Catering+ Production Sheets provide kitchens an
intuitive interface to map total ingredients and their related
quantities to products on their menu to better quantify the items
needed for upcoming large-volume orders.
- Olo Coupon Manager’s new enhancement, Fundraiser
Coupons, enables Brand Marketing Managers to track and
reconcile fundraiser campaigns directly within the Olo Dashboard.
Furthering its commitment to Olo For Good, these coupons are
already implemented by dozens of restaurant customers committed to
making a positive impact on the communities they serve.
- Currently available via Kiosk, Olo Pay will offer
card-present payments via POS later this year. This marks
Olo Pay’s continued expansion into the card-present space to
further streamline the on-premises payment process, unify payments
management, and gather data from the 84% of transactions that are
not digital, according data from Circana.
For a full list of features announced as a part of Olo’s Spring
Release event visit: https://www.olo.com/quarterly-release and
request a demo here: https://www.olo.com/contact/sales.
About Olo | Hospitality at Scale™
Olo (NYSE: OLO) is a leading restaurant technology provider with
ordering, payment, and guest engagement solutions that help brands
increase orders, streamline operations, and improve the guest
experience. Each day, Olo processes millions of orders on its open
SaaS platform, gathering the right data from each touchpoint into a
single source—so restaurants can better understand and better serve
every guest on every channel, every time. Over 700 restaurant
brands trust Olo and its network of more than 300 integration
partners to innovate on behalf of the restaurant community,
accelerating technology’s positive impact and creating a world
where every restaurant guest feels like a regular. Learn more at
olo.com.
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