NEW YORK, March 31, 2020 /PRNewswire/ -- Taboola, the
world's leading discovery platform, today announced a collaboration
with Moat by Oracle Data Cloud, a leader in real-time attention
analytics, which gives Taboola advertisers the ability to purchase
video impressions on an outcome-based method, including viewable or
video completion events.
As part of the collaboration, Taboola video advertisers have the
ability to only pay for impressions that meet their desired
outcome. This means that when buying on a vCPM model, advertisers
will only pay for viewed impressions, and when buying on a CPCV
model, advertisers will only pay when their ad has reached their
desired completion point, both as verified by Moat.
According to eMarketer, video accounted for almost half of
programmatic spend in 2019 and is forecast to total nearly
$35 billion in 2020, in the U.S.
alone. With independent third-party measurement provided by Moat,
Taboola advertisers can spend with confidence, knowing that their
investments will prove worthwhile. With this collaboration, ads on
Taboola's network that fail to meet a brands' viewability or
completion threshold will run at no cost as well.
"The foundation of every ad campaign rests on one simple factor:
whether your audience has seen the ad," said Mark Kopera, Head of Product for Moat, Oracle
Data Cloud. "Moat is the industry's trusted verification source for
viewability and other attention metrics, and we are delighted to
work with Taboola to help advertisers protect their ad spends by
ensuring all of their ads are seen by real customers and have the
intended impact."
"Through this collaboration, we're giving peace of mind to
advertisers and making it simple to prove ROI, backed by our
trusted verification provider Moat," said Adam Singolda, CEO and
Founder, Taboola. "As brands are looking to diversify outside of
the walled gardens, the opportunity to bring video formats into the
open web, measured where you only pay for success, is a huge
opportunity, tapping into the $20B
video market that can and will help drive growth to journalism.
Today's news adds to our growing suite of integrations that let
brands trust in our ability to engage customers across our network
of 1.4 billion people each month."
About Taboola
Taboola helps people discover what's
interesting and new. The company's platform and suite of products,
powered by deep learning and the largest dataset of content
consumption patterns on the open web, is used by over 20,000
companies to reach over 1.4 billion people each month. Advertisers
use Taboola to reach their target audience when they're most
receptive to new messages, products and services. Digital
properties, including publishers, mobile carriers and handset
manufacturers, use Taboola to drive audience monetization and
engagement. Some of the most innovative digital properties in the
world have strong relationships with Taboola, including CNBC, NBC
News, USA TODAY, BILD, Sankei,
Huffington Post, Business Insider, The Independent, El Mundo, and
Le Figaro. The company is headquartered in New York City with offices in 18 cities
worldwide.
Learn more at www.taboola.com and follow @taboola on
Twitter.
About Oracle Data Cloud
Oracle Data Cloud helps
marketers use data to capture consumer attention and drive results.
Used by 199 of AdAge's 200 largest advertisers, our Audience,
Context and Measurement solutions extend across the top media
platforms and a global footprint of more than 100 countries. We
give marketers the data and tools needed for every stage of the
marketing journey, from audience planning to pre-bid brand safety,
contextual relevance, viewability confirmation, fraud protection,
and ROI measurement. Oracle Data Cloud combines the leading
technologies and talent from Oracle's acquisitions of AddThis,
BlueKai, Crosswise, Datalogix, Grapeshot, and Moat.
About Oracle
The Oracle Cloud offers a complete suite
of integrated applications for Sales, Service, Marketing, Human
Resources, Finance, Supply Chain and Manufacturing, plus Highly
Automated and Secure Generation 2 Infrastructure featuring the
Oracle Autonomous Database. For more information about Oracle
(NYSE: ORCL), please visit us at www.oracle.com.
Trademarks
Oracle and Java are registered trademarks
of Oracle and/or its affiliates. Other names may be trademarks of
their respective owners.
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SOURCE Taboola