Head & Shoulders® Partners with John Brenkus, Host of ESPN’s “Sport Science” for 2015 MLB All-Star Activities
July 10 2015 - 8:04AM
Business Wire
As the official shampoo of Major League Baseball (MLB), Head
& Shoulders is proud to power this year’s All-Stars with
confidence both on and off the field. Specifically, during the 2015
Gillette Home Run Derby presented by Head &
Shoulders, the brand will make sure
flakes are going, going, gone by exclusively designating rows in
the left field (Sections 401-406) of Great American Ball Park the
Head & Shoulders “Flake Free Zone,” encouraging players to hit
home runs into this area for a great cause. In fact, for every home
run hit into the Head & Shoulders “Flake Free Zone” during the
Home Run Derby, Head & Shoulders will make a donation to the
MLB Reviving Baseball in Inner Cities (RBI) national program. All
home runs hit into the “Flake Free Zone” during round 1 will earn a
$1,000 donation; $5,000 for those hit in the second round and
$10,000 for those hit in the final round.
To analyze what it takes for Gillette Home Run Derby presented
by Head & Shoulders participants to hit a home run into the
“Flake Free Zone,” Head & Shoulders is partnering with John
Brenkus, Host and Co-CEO of ESPN’s “Sport Science.” Brenkus’
passion for researching the science behind high-level athletic
activities, including home runs, aligns with Head & Shoulders’
passion for using proven science and technology to develop high
performance products that give players confidence to play their
best.
“Along with the confidence that comes from being 100% flake
free, bat speed, launch angle and timing are all important elements
that go into knocking one out of the park – and if you’re aiming
for the Head & Shoulders ‘Flake Free Zone,’ it’s all about
making contact with the right pitch, at the perfect time,” Brenkus
shares.
In addition to donations secured by players hitting home runs
into the Head & Shoulders “Flake Free Zone,” fans nationwide
can also help support RBI. For every bottle of Head & Shoulders
purchased at Walgreens from Wednesday, July 15 through Friday, July
17, Head & Shoulders will donate $1 to RBI. For more
information on how else Head & Shoulders is supporting RBI
through the “Season of the #Whiff” campaign and more ways fans can
get involved, visit @HeadShoulders on Twitter.
With 50 years of proven scalp care technology and success, Head
& Shoulders continues to be a trusted daily grooming staple of
professional athletes as the Official Shampoo of Major League
Baseball. To learn more about what Head & Shoulders is up to
this MLB season, visit our website, Twitter handle or Facebook
page.
MLB All-Star Week at Great American Ball Park includes the 86th
MLB All-Star Game on FOX (July 14th), Gatorade All-Star Workout Day
(July 13th) featuring the Gillette Home Run Derby presented by Head
& Shoulders on ESPN, All-Star Sunday (July 12th) including the
SiriusXM All-Star Futures Game on MLB Network and the All-Star
Legends & Celebrity Softball Game on ESPN, and T-Mobile
All-Star FanFest at the Duke Energy Convention Center (July
10th-14th). For more MLB All-Star Week information, please visit
AllStarGame.com or the MLB All-Star Game Twitter account
(@AllStarGame).
About Procter & GambleP&G serves nearly five
billion people around the world with its brands. The Company has
one of the strongest portfolios of trusted, quality, leadership
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About Reviving Baseball in Inner Cities (RBI)The RBI
program, which has served more than two million people since its
inception in 1989, is the Major League Baseball youth initiative
designed to provide young people, ages 5 to 18 from underserved and
urban communities, with opportunities to play baseball and
softball, to encourage excellence and achievement in education, and
to teach the value of teamwork and other important life lessons
for. The RBI program currently serves more than 230,000 boys and
girls in more than 300 programs established in more than 200 cities
worldwide. MLB and all 30 Clubs have designated more than $30
million worth of resources to the RBI program, and all 30 Clubs
support RBI leagues. For more information, please visit:
MLB.com/RBI.
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version on businesswire.com: http://www.businesswire.com/news/home/20150710005325/en/
Marina Maher Communications LLCMaddie Spagnola,
212-485-6271mspagnola@mahercomm.com
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