What’s on Special This Week? Let Philips Supermarket Lighting Help Tell You.
April 26 2016 - 6:30AM
Business Wire
- Retail lighting from Philips Lighting
lets retailers deliver location-based services to delight in-store
digital shoppers
- New Philips Day-Brite LED Linear
Suspended LBX boosts growing Philips’ indoor positioning
portfolio
- Location-based services are key to
increased consumer adoption of retailer apps according to
study
Philips Lighting, a Royal Philips (NYSE: PHG, AEX: PHIA) company
and global leader in lighting, today announced it has expanded its
innovative LED connected lighting indoor positioning system in
North America. At the LIGHTFAIR International tradeshow in San
Diego, the company announced a new luminaire, the Philips Day-Brite
LED Linear Suspended LBX, adding to its award-winning indoor
positioning portfolio, which has been deployed successfully with
retailers Carrefour in France and aswaaq in the Middle East. The
energy efficient lighting system enables retailers to provide
location-based services to shoppers’ smartphones to help boost
sales, drive operational efficiencies and increase customer
loyalty.
The Philips Day-Brite LED Linear Suspended LBX is a connected
luminaire, capable of being integrated into the Philips’ indoor
positioning system – where individual light points transmit their
location through a modulation of light (using a technology called
Visible Light Communication) that is imperceptible to the human eye
but not to a smartphone camera. Upon downloading and switching on a
retailer’s app, shoppers can access location-based services, for
example, to plot the optimum route through the store to get items
on their shopping list or to access product information or special
offers and discounts.
In addition, the new LBX provides the right light, ensuring
evenly lit merchandise from the top shelf to the bottom shelf,
while improving energy efficiency by 25% compared to conventional
lighting. By being connected, retailers can simply adjust the
fixture’s lighting levels to best match store activity levels,
driving further energy savings.
“We are not just providing energy efficient LED lighting but the
next generation of indoor positioning technology to help retailers
keep up with the demands of modern shoppers,” said Amy Huntington,
President of Philips Lighting Americas. “Around the world, we have
already delivered on projects that demonstrate the potential of the
Philips LED-based indoor positioning system and location analytics.
It’s clear that shoppers want and expect these innovations, and we
have an unmatched ability to deliver end-to-end systems and
services that empower retailers to deliver them.”
A recent Philips study revealed that more than 50% of retail
consumers in the US plan to use in-store retail apps powered with
location-aware features. This research identified a particular
demand for location-aware retail apps for DIY customers, with usage
of such apps predicted to grow from 19% today to 57% in the
future.
“Philips Lighting has added a new suspended luminaire in North
America to its expanding indoor positioning portfolio. In March, at
the Light and Building trade show in Frankfurt, it demonstrated the
ability to provide location-based services indoors to an accuracy
of around 15-30cm, which greatly improves upon alternative
location-based technologies such as beacons and GPS,” said Paul
Bremner, Senior Analyst (Lighting) at IHS.
To support US retailers in the rollout of location-based
services, Philips provides an offering in partnership with
Aisle411, a leader in digital store mapping, product search and
analytics. Philips also works with partners on retail app
development, and provides the Philips indoor positioning software
development kit, as well as technical backend and implementation
support.
Notes to Editors
Privacy ProtectedThe Philips patented indoor positioning
system does not read information on a shopper’s smartphone and no
shopper data or personal data is being stored via the app or
software. Each light fixture transmits a one-way stream of digital
information using Visible Light Communication (VLC). This one-way
data stream is undetectable to the human eye but is picked up by
the camera on the smartphone. The shopper opts into the service by
downloading the retailer’s app. The coded location information is
used by the app to provide location-based services. The shopper can
turn off the app at any time.
About Philips LightingPhilips Lighting, a Royal
Philips (NYSE: PHG, AEX: PHIA) company, is the global leader
in lighting products, systems and services. Our understanding of
how lighting positively affects people coupled with our deep
technological know-how enable us to deliver digital lighting
innovations that unlock new business value, deliver rich user
experiences and help to improve lives. Serving professional and
consumer markets, we sell more energy efficient LED lighting than
any other company. We lead the industry in connected
lighting systems and services, leveraging the Internet of Things to
take light beyond illumination and transform homes, buildings and
urban spaces. In 2015, we had sales of EUR 7.4 billion and employed
33,000 people worldwide. News from Philips Lighting is located at
http://www.philips.com/newscenter.
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Philips LightingMelissa Kanter,
+1-732-563-3994melissa.kanter@philips.com
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