Philip Morris International Inc. Launches IQOS 3 DUO
September 26 2019 - 2:00AM
Business Wire
Company Continues to Pioneer at the Forefront
of Technology, Science and Consumer Centricity in Realizing a
Smoke-Free Future
Philip Morris International Inc. (PMI) (NYSE: PM) announced
today the latest addition to its smoke-free portfolio, IQOS 3 DUO.
The continued development of technology exemplified by IQOS 3
DUO—driven by consumer insights and supported by scientific
substantiation—represents PMI’s latest step in its journey to
achieve a smoke-free future and to strengthen its position as a
leader in the smoke-free products category. IQOS 3 DUO will be
available in Japan this month and subsequently rolled out in most
of the markets where IQOS is currently available by the end of
2019.
“The launch of IQOS 3 DUO affirms our commitment to constantly
and continuously investing in the development and commercialization
of scientifically-substantiated products that can help the millions
of adults who would otherwise continue to smoke to switch,” said
Jacek Olczak, chief operating officer of PMI. “These ongoing
product updates, innovations and developments are vital in our
achievement of a smoke-free future. Today approximately 8 million
adults worldwide have switched to IQOS and abandoned
cigarettes.”
The latest addition, IQOS 3 DUO, is designed with new features
to help adult smokers switch from cigarettes more seamlessly.
Featuring the fastest and most powerful holder within the IQOS
family, IQOS 3 DUO allows two consecutive uses without recharging
the holder, while the holder charging time is much faster1 compared
to IQOS 3 and IQOS 2.4+.
PMI has stated its aim that by 2025 at least 40 million smokers
of PMI’s cigarettes who would otherwise continue to smoke will have
switched to smoke-free products, and that at least 30 percent of
its total shipment volume will come from smoke-free products. To
date, the company has invested more than 10 years and $6 billion in
the scientific research, development and commercialization of its
growing portfolio of advanced smoke-free products. Over 400 leading
scientists, engineers and experts dedicate their days to the
development of and research around smoke-free products.
On average, 70 percent of the smokers who switch to IQOS abandon
cigarettes, 2 which makes IQOS the most compelling smoke-free
alternative today. It is important to note that IQOS is not
risk-free and it delivers nicotine, which is addictive.
Notes to Editors
1 Applied to IQOS 3 DUO holder charging for the first use, after
the initial full charging of IQOS 3 DUO holder. May depend on
conditions of use.
2 Source: PMI financials or estimates, IQOS user panels and PMI
market research.
Philip Morris International: Delivering a Smoke-Free
Future
Philip Morris International (PMI) is leading a transformation in
the tobacco industry to create a smoke-free future and ultimately
replace cigarettes with scientifically substantiated smoke-free
products to the benefit of adults who would otherwise continue to
smoke, society, the company and its shareholders. PMI is a leading
international tobacco company engaged in the manufacture and sale
of cigarettes, smoke-free products and associated electronic
devices and accessories, and other nicotine-containing products in
markets outside the U.S. PMI is building a future on a new category
of smoke-free products that, while addictive and not risk free, are
a much better choice than continuing to smoke. Through world-class
multidisciplinary capabilities in product development and
scientific substantiation, as well as state-of-the-art R&D
facilities, PMI aims to ensure that its smoke-free products meet
adult consumer preferences and rigorous regulatory requirements.
PMI’s smoke-free IQOS product portfolio includes heated tobacco and
nicotine-containing vapor products. As of June 30, 2019, PMI
estimates that approximately 8 million adult smokers around the
world have already stopped smoking and switched to PMI’s heated
tobacco product, available for sale in 48 markets in key cities or
nationwide under the IQOS brand. For more information, please visit
www.pmi.com and www.pmiscience.com.
###
View source
version on businesswire.com: https://www.businesswire.com/news/home/20190926005075/en/
Philip Morris International Bryson Thornton +41 (0) 58 242 4500
Bryson.Thornton@pmi.com Julia Shpeter +41 (0) 58 242 4500
Julia.Shpeter@pmi.com
Philip Morris (NYSE:PM)
Historical Stock Chart
From Apr 2024 to May 2024
Philip Morris (NYSE:PM)
Historical Stock Chart
From May 2023 to May 2024