comScore Networks Appoints Charles Pearson to Lead Consumer Packaged Goods Marketing Solutions
August 15 2005 - 6:01PM
PR Newswire (US)
Expanded Capabilities Enable CPG Research Across More Than 70
Million Households RESTON, Va., Aug. 15 /PRNewswire/ -- comScore
Networks, an industry leader in the measurement and analysis of
consumer behavior and attitudes, today announced the appointment of
Charles Pearson as head of its Consumer Packaged Goods (CPG)
Marketing Solutions Group. This group newly integrates and expands
capabilities developed in comScore's CPG practice over more than
five years, supplying manufacturers and retailers with a variety of
powerful research services. comScore CPG research solutions harness
the power of comScore's global online consumer panel, as well as
its Behavior Activated Research (BAR(R)) capability operated in
conjunction with Catalina Marketing (NYSE:POS). Collectively, these
proprietary technologies now enable comScore and its clients to
conduct research across a base of more than 70 million households.
Mr. Pearson joined comScore earlier this year as a senior vice
president in the company's comScoreQ(2) custom research division,
following nearly twenty years of experience with leading market
research firms, including Information Resources, ACNielsen,
Ipsos-ASI and MarketTools. "Charles brings to this assignment two
decades of experience as a trusted advisor to the CPG industry,"
said Gian Fulgoni, chairman of comScore Networks. "In this time, he
has provided valuable services to the industry's most prominent
manufacturers, including Procter & Gamble, Kraft Foods, General
Mills and Nestle." In his new role, Mr. Pearson is responsible for
comScore's full suite of innovative CPG research services. These
include: -- Custom survey research using comScore's massive online
panel, which uses proprietary technology and methods to identify
and eliminate the "professional respondents" that plague many
competitive services -- Cognographic(TM) descriptors of consumers'
lifestyles, interests, and passions based on comScore's unique
ability to continuously measure panelists' actual online activities
and behavior, while ensuring complete protection of panelist
privacy -- Behavior Activated Research (BAR(R)), which uses
Catalina's unique ability to measure the specific brand and item
purchases made by millions of consumers in 18,000 U.S.
supermarkets. BAR(R) uses in- store UPC scanners to identify
current and historical purchase activity of interest, and issues
invitations to targeted consumers to participate in custom or
syndicated research studies. Reporting to Mr. Pearson is a national
team of CPG research veterans, including: -- Susan Robinson, vice
president, an expert on BAR(R) and numerous other applications with
20 years' experience as a custom research supplier to the CPG
industry -- Mike Gray, vice president, who recently joined comScore
from MarketTools and brings extensive custom research experience in
both supplier and advertising agency roles -- Suzanne Johnson, vice
president, who brings prior experience working with CPG
manufacturers at leading firms such as MarketTools, GfK and
ACNielsen/BASES -- Mary Cooper, vice president, a veteran executive
of the supplier (IRI and SAMI/Burke) and manufacturing (Kraft Foods
and Anheuser Busch) sides of marketing research. "After years of
work combining the discipline of CPG research with emerging
technologies, this position is an ideal next step for me," said Mr.
Pearson. "comScore has long been known for its commitment to
insight and innovation, and I'm delighted to lead the company's CPG
team to take this practice to a new level." For more information
about research and consulting services available through the
comScore CPG Solution Center, please visit http://www.comscore.com/
or email . About comScore Networks comScore Networks provides
unparalleled insight into consumer behavior and attitudes. This
capability is based on a massive, global cross-section of more than
2 million consumers who have given comScore explicit permission to
confidentially capture their browsing and transaction behavior,
including online and offline purchasing. comScore panelists also
participate in survey research that captures and integrates their
attitudes and intentions. Through its patent-pending technology,
comScore measures what matters across a broad spectrum of behavior
and attitudes. comScore consultants apply this deep knowledge of
customers and competitors to help clients design powerful marketing
strategies and tactics that deliver superior ROI. comScore services
are used by global leaders such as Microsoft, Verizon, Best Buy,
The Newspaper Association of America, Knight Ridder Digital,
Nestle, Wells Fargo & Company, GlaxoSmithKline, and Orbitz. For
more information, please visit http://www.comscore.com/ .
DATASOURCE: comScore Networks CONTACT: Jeremy Shermak of comScore
Networks, +1-312-775-6520, Web site: http://www.comscore.com/
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