comScore Networks Announces Partnership With Catalina Health Resource
January 30 2006 - 11:44AM
PR Newswire (US)
Offers the Ability to Cost-Effectively Gauge Opinions and Attitudes
of Low Incidence Patient Segments RESTON, Va., Jan. 30 /PRNewswire/
-- comScore Networks today announced that it has partnered with
Catalina Health Resource to offer clients its Behavior Activated
Research(R) (BAR Rx) solution for pharmaceutical drug products.
Catalina Health Resource is a division of Catalina Marketing
Corporation (NYSE:POS), the global leader in behavior-based
marketing solutions. The partnership is designed to offer marketers
increased insight into consumer behavior, and will leverage the
reach of the Catalina Health Resource retail pharmacy network,
which encompasses more than 12,600 pharmacies nationwide that
dispense approximately one in every three prescriptions filled in
the U.S., representing over one billion prescriptions annually.
"BAR(R) Rx will allow us to precisely pre-qualify and reach
potential market research participants based on the specific drug
therapy they take and deliver a personalized survey invitation via
the Catalina Health Resource retail pharmacy network -- all while
preserving patient privacy," said Gian Fulgoni, chairman of
comScore Networks. "We are excited to be offering such an
innovative product that provides the pharmaceutical industry with
the ability to cost-effectively communicate with even the lowest
incidence patient segments and to obtain accurate information
regarding their opinions and attitudes, health condition and
medical treatment. Finally, the industry will have an efficient way
to research and address compliance and persistency issues."
comScore is one of the country's leading market research suppliers,
providing syndicated and customized market research services to
more than 500 clients, including leading pharmaceutical companies
and many of the world's most sophisticated manufacturers and
retailers. "Catalina Health Resource's partnership with comScore
Networks will help strengthen our PATIENTLink(TM) targeted media,"
said Craig H. Scott, president of Catalina Health Resource. "We
look forward to providing the pharmaceutical industry with a more
enhanced understanding of patient needs." About comScore Networks
comScore Networks provides unparalleled insight into consumer
behavior and attitudes. This capability is based on a massive,
global cross-section of more than 2 million consumers who have
given comScore explicit permission to confidentially capture their
browsing and transaction behavior, including online and offline
purchasing. comScore panelists also participate in survey research
that captures and integrates their attitudes and intentions.
Through its proprietary technology, comScore measures what matters
across a broad spectrum of behavior and attitudes. comScore
consultants apply this deep knowledge of customers and competitors
to help clients design powerful marketing strategies and tactics
that deliver superior ROI. comScore services are used by global
leaders such as AOL, Microsoft, Yahoo!, Verizon, Best Buy, The
Newspaper Association of America, Tribune Interactive, ESPN,
Nestle, MBNA, Universal McCann, the United States Postal Service,
Merck and Orbitz. For more information, please visit
http://www.comscore.com/ . About Catalina Marketing Corporation and
Catalina Health Resource Based in St. Petersburg, FL, Catalina
Marketing Corporation ( http://www.catalinamarketing.com/ ) and its
healthcare division, Catalina Health Resource, are leading
providers of communications and targeted media based on
de-identified purchase and prescription histories. This provides
healthcare and other companies the ability to conduct educational
programs that provide patients and consumers with relevant,
meaningful information. Catalina Health Resource offers an array of
direct-to-patient and direct-to- consumer information vehicles that
allow individuals and families to make more informed decisions
about their healthcare. The company's products are fully compliant
with the important privacy protection requirements found in the
Health Insurance Portability and Accountability Act of 1996
(HIPAA). Certain statements in the preceding paragraphs are
forward-looking, and actual results may differ materially.
Statements not based on historic facts involve risks and
uncertainties, including, but not limited to, the changing market
for promotional activities, especially as it relates to policies
and programs of packaged goods and pharmaceutical manufacturers and
retailers, government and regulatory statutes, rules, regulations
and policies, the effect of economic and competitive conditions and
seasonal variations, actual promotional activities and programs
with the company's customers, the pace of installation of the
company's store network, the success of new services and businesses
and the pace of their implementation, the company's ability to
maintain favorable client relationships, the outcome and impact of
an ongoing SEC investigation into certain of the company's prior
fiscal years, and the outcome and impact of the pending shareholder
class action and derivative lawsuits. First Call Analyst: FCMN
Contact: DATASOURCE: comScore Networks, Inc. CONTACT: Andrew
Lipsman of comScore Networks, Inc., +1-312-775-6510, or ; or Nicole
Andriso of Catalina Marketing Corporation, +1-727-563-5822, or Web
site: http://www.comscore.com/ http://www.catalinamarketing.com/
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