POS Catalina Marketing Corp

In the Cards - Capture Resource Completes Acquisition of Catalina Marketing's Loyalty Card Division Philadelphia's Top Input Management Company Becomes Leader in Reward and Loyalty Card Programs BRISTOL, Pa., April 14 /PRNewswire/ -- Capture Resource, a leader in innovative input management solutions, announced today that they have successfully completed the acquisition of the "Loyalty Card and Data Entry" services business from Catalina Marketing Corporation . This acquisition strengthens Capture Resource's position as a leading provider of image and data capture, transaction processing and business process outsourcing solutions. In addition, it enables Capture Resource to offer a complete, reward processing outsourcing solution to clients seeking to capitalize on this growing trend in consumer marketing. This acquisition creates the ultimate one-stop solution for any company running an ongoing reward campaign or those planning the launch of such a program. Typically, these programs require careful planning and the coordination of multiple vendors for card and key tag development and production, application design, data capture, and database management. Capture Resource offers the only resource companies need to plan and execute a reward or gift card program. "Reward & Loyalty Card marketing is a growing practice for any type of retailer (and e-tailer) seeking to increase their market share and sales volume," commented Gary Smith, Executive Officer of Capture Resource. "With this acquisition, Capture Resource offers the full solution, the experience and the expertise to ensure our clients' success in launching and maintaining these programs." About Catalina Marketing Corporation Based in St. Petersburg, FL, Catalina Marketing Corporation (http://www.catalinamarketing.com/) was founded 20 years ago based on the premise that targeting communications based on actual purchase behavior would generate more effective consumer response. Today, Catalina Marketing combines unparalleled insight into consumer behavior with dynamic consumer access. This combination of insight and access provides marketers with the ability to execute behavior-based marketing programs, ensuring that the right consumer receives the right message at exactly the right time. Catalina Marketing offers an array of behavior-based promotional messaging, loyalty programs and direct to patient information. Personally identifiable data that may be collected from the company's targeted marketing programs, as well as its research programs, are never sold or given to any outside party without the express permission of the consumer. About Capture Resource Capture Resource is a leading provider of innovative input management solutions including high-volume mail processing, high-speed forms and document scanning, automated data capture, and domestic and offshore manual data capture. Capture Resource draws upon these service competencies and a forward-thinking approach to technology while utilizing state-of-the-art tools to provide client solutions that are both customized and efficient. Capture Resource currently processes more than 100,000,000 transactions annually through nine integrated processing centers worldwide. Additional information is available at http://www.captureresource.com/. DATASOURCE: Capture Resource CONTACT: Carl Gersh, BeSeen Communications, +1-856-857-0120 x811, , for Capture Resource Web site: http://www.catalinamarketing.com/ Web site: http://www.captureresource.com/

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