POS Catalina Marketing Corp

Catalina Marketing Announces Filing Date for Fiscal 2005 First Quarter Form 10-Q ST. PETERSBURG, Fla., Aug. 9 /PRNewswire-FirstCall/ -- Catalina Marketing Corporation (NYSE:POS) announced today that it will delay the filing of its quarterly report on Form 10-Q for the quarter ended June 30, 2004. As required, Catalina has filed a notification of late filing with the Securities and Exchange Commission under Rule 12b-25. Catalina completed and filed its annual report on Form 10-K for the year ended March 31, 2003 on May 17, 2004 (which included restated financial statements for fiscal years ended March 31, 2002 and March 31, 2001) and completed and filed its annual report on Form 10-K for the year ended March 31, 2004 on July 15, 2004. The reporting of the first fiscal 2005 quarter, ended June 30, 2004, has been delayed because of the time and resources required to complete these filings. Catalina expects to file its quarterly report on Form 10-Q for the quarter ended June 30, 2004 on Monday, August 16, 2004, which is within the allowable extension permitted under Rule 12b-25. The company reiterated that the delay in filing has not had an impact on its credit facilities and that it is currently in compliance with all related financial covenants. Webcast Scheduled The company also announced that it will host a webcast on Monday, August 16, 2004, at 10:00 a.m. EDT to discuss its financial results that it expects to file in its fiscal 2005 first quarter report on Form 10-Q. The webcast may be accessed at http://www.corporate-ir.net/ireye/ir_site.zhtml?ticker=POS&scri pt=1010&item_id=926086, and will be available for replay from Monday, August 16, 2004 through Thursday, September 16, 2004. Based in St. Petersburg, FL, Catalina Marketing Corporation (http://www.catalinamarketing.com/ ) was founded 20 years ago based on the premise that targeting communications based on actual purchase behavior would generate more effective consumer response. Today, Catalina Marketing combines unparalleled insight into consumer behavior with dynamic consumer access. This combination of insight and access provides marketers with the ability to execute behavior-based marketing programs, ensuring that the right consumer receives the right message at exactly the right time. Catalina Marketing offers an array of behavior-based promotional messaging, loyalty programs and direct-to-patient information. Personally identifiable data that may be collected from the company's targeted marketing programs, as well as its research programs, are never sold or given to any outside party without the express permission of the consumer. Certain statements in the preceding paragraphs are forward looking, and actual results may differ materially. Statements not based on historic facts involve risks and uncertainties, including, but not limited to, the changing market for promotional activities, especially as it relates to policies and programs of packaged goods and pharmaceutical manufacturers and retailers, government and regulatory statutes, rules, regulations and policies, the effect of economic and competitive conditions and seasonal variations, actual promotional activities and programs with the company's customers, the pace of installation of the company's store network, the success of new services and businesses and the pace of their implementation, the company's ability to maintain favorable client relationships, the timing of completion of the company's audits, the timing of the completion of the company's future SEC filings, the outcome and impact of an ongoing SEC investigation into certain of the company's prior fiscal years, and the outcome and impact of the pending shareholder class action and derivative lawsuits. http://www.corporate-ir.net/ireye/ir_site.zhtml?ticker=POS&scri DATASOURCE: Catalina Marketing Corporation CONTACT: Investors, Christopher W. Wolf, Executive Vice President and Chief Financial Officer, +1-727-579-5218, or Joanne Freiberger, Vice President, Finance, +1-727-579-5116, or media, Susan Gear, Executive Director, Marketing, +1-727-579-5452, all of Catalina Marketing Corporation Web site: http://www.catalinamarketing.com/

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