RR Donnelley Announces Revolutionary New Variable Trim Binding (VTB) Technology to Maximize Postal Savings
May 05 2008 - 3:00PM
Business Wire
R.R. Donnelley & Sons Company (NYSE:RRD) has developed a unique
variable trim co-binding technology designed to provide customers
with a critical strategic advantage as they seek to maximize postal
savings. This industry leading capability allows for variably sized
products to be co-mailed into a single, cost effective mail stream.
Variable Trim Binding (VTB) allows for multiple sized products from
multiple customers to be bound in-line in a single, efficient
operation. Removing the barrier of trim size alignment from the
process greatly increases the number of products and customers who
can qualify for greater postal savings. Since both the head-to-foot
and side-to-side dimensions can vary by up to one inch in either
direction, this exciting new technology maximizes the flexibility
of the titles that can be co-mailed, as compared to prior systems
which required common trim sizes. The capability to vary the trim
size across both the height and the width of the book is of
particular importance in providing catalogers and other mailers
with the maximum flexibility to optimize their product size with
respect to paper costs as well. They can now explore the impact
that changing their trim size has on paper costs, without
sacrificing the postal savings associated with participating in a
co-mailing pool. In announcing this latest innovation, John
Paloian, Chief Operating Officer, RR Donnelley stated, �We will
continue to invest in developing new technologies that help our
customers reduce costs across all aspects of their print
manufacturing and procurement operations. VTB represents one such
initiative that we are excited to bring to our customers to help
them reduce their distribution costs and remain competitive in
today�s challenging marketplace.� In 2007, RR Donnelley generated
postal savings for its customers by co-mailing more than 340
million catalogs. About RR Donnelley RR Donnelley (NYSE:RRD) is the
world's premier full-service provider of print and related
services, including business process outsourcing. Founded more than
140 years ago, the company provides solutions in commercial
printing, direct mail, financial printing, print fulfillment, forms
and labels, logistics, call centers, transactional print-and-mail,
print management, online services, digital photography, color
services, and content and database management to customers in the
publishing, healthcare, advertising, retail, technology, financial
services and many other industries. The largest companies in the
world and others rely on RR Donnelley's scale, scope and insight
through a comprehensive range of online tools, variable printing
services and market-specific solutions. For more information, and
for RR Donnelley's Corporate Social Responsibility Report, visit
the company's web site at http://www.rrdonnelley.com. Use of
Forward-Looking Statements This news release may contain
"forward-looking statements" as defined in the U.S. Private
Securities Litigation Reform Act of 1995. Readers are cautioned not
to place undue reliance on these forward-looking statements and any
such forward-looking statements are qualified in their entirety by
reference to the following cautionary statements. All
forward-looking statements speak only as of the date of this news
release and are based on current expectations and involve a number
of assumptions, risks and uncertainties that could cause the actual
results to differ materially from such forward-looking statements.
Readers are strongly encouraged to read the full cautionary
statements contained in RR Donnelley's filings with the SEC. RR
Donnelley disclaims any obligation to update or revise any
forward-looking statements.
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