RRD CIO Ken O’Brien to Present on the New Print & Digital Mix Needed to Drive Response at Oracle Modern Marketing Experience
April 24 2017 - 9:00AM
Business Wire
RRD to Also Showcase Print App for Oracle
Eloqua at Booth MME-08
R.R. Donnelley & Sons Company (RRD) (NYSE:RRD) (the
“Company”), a leading global provider of integrated multichannel
marketing and business communications solutions, today announced
its participation alongside top marketing industry leaders at
Oracle Modern Marketing Experience, taking place April 25-27, 2017
in Las Vegas.
In the age of information overload, marketers continue to be
challenged to reach consumers in ways that compel them to take
action. Today, an effective marketing strategy requires
synchronizing communications across an increasingly complex maze of
marketing channels to create meaningful connections with targeted
audiences.
On Wednesday, April 26 at 5:45pm PT, Ken O’Brien, RRD EVP and
CIO, will explore this topic and more during his breakout session,
“Print and Digital: The New Modern Mix for Creating Synergy and
Driving Value.” During his presentation, Ken will discuss:
- Current challenges facing marketers and
the importance of creating compelling interactive experiences that
engage the end consumer
- The benefit of marketing strategies
that leverage the appropriate mix of print and digital tactics
- The strategic application of all
available marketing channels to create value
- Real-world examples of organizations
that have successfully navigated the marketing mix with both
traditional and digital channels
For marketers seeking an effective way to create, manage and
launch communication campaigns across online and offline channels,
RRD will showcase its marketing automation application, TO Print
for Oracle Eloqua, at booth number MME-08 during the event.
Eliminating costly and confusing hours of planning and execution,
as well as the need to manage digital and traditional marketing
communications channels separately, TO Print for Oracle Eloqua ties
multichannel campaign elements together into a single automated
strategy, resulting in marketing campaigns that are more
coordinated, personalized and effective overall.
In addition, Precision Dialogue, an analytics-driven,
multichannel customer engagement firm and RRD company, will join
other top Oracle Marketing AppCloud Partners in a workshop, “Best
Practices: What IS Intelligent Content,” on Tuesday, April 25 at
11:30am PT. Jeff Buczynski, director of marketing solutions, will
explore how to develop intelligent content, as well as utilizing
data to inform content and drive more personalized campaigns to
maximize ROI.
About RRD
RRD is a leading global provider of integrated multichannel
marketing and business communications solutions. With 50,000
customers and 43,000 employees across 34 countries, RRD offers a
comprehensive portfolio of capabilities, experience and scale that
enables organizations around the world to effectively create,
manage, deliver and optimize their multichannel communications
strategies.
For more information, visit our website
at http://www.rrd.com/
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version on businesswire.com: http://www.businesswire.com/news/home/20170424005429/en/
Affect for RRDBrittany Bevacqua,
212-398-9680bbevacqua@affect.com
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