Tell Mr. DeMille You're Ready for Your Close-Up
February 25 2006 - 2:30PM
PR Newswire (US)
Sony Zooms In On Fast-Growing Product Category with Two New Digital
Cameras ORLANDO, Fla., Feb. 25 /PRNewswire/ -- PMA 2006, Booth
#4150 -- Sony is expanding its high-zoom digital still camera line
with two new Cyber-shot(R) models that are sure to zero in on the
subjects you most desire. Clad in black, the new DSC-H5 model has a
7.2-megapixel CCD imager and extra-large, three-inch LCD screen. It
also shimmers in silver along with the stage-worthy DSC-H2 model,
which has a six-megapixel imager and two-inch LCD. Both cameras
flaunt Carl Zeiss(R) Vario-Tessar 12x optical zoom lenses and focal
length ranges of 36 to 432 millimeters (35 mm equivalence).
"High-zoom cameras are one of the fastest-growing segments in the
industry," said James Neal, director of digital imaging products at
Sony Electronics. "They are powerful enough to get those
hard-to-see distant shots, and have the easy-to-use functionality
of point-and-shoot cameras. Ready, Steady, Shoot Even without the
steadiest of hands (or subjects), the cameras' anti-blur
technologies ensure challenging shots can be executed with ease.
These new models incorporate Sony's Super SteadyShot(R) optical
image stabilization to help reduce image blur caused by hand
movement. Because these cameras feature high-light sensitivity
settings up to IS0 1000, fast-moving cars and people along the
boulevard can also be captured with considerably less blur and
graininess. Sony's Clear RAW(TM) noise reduction technology
minimizes picture noise, making it easier to shoot at faster
shutter speeds. These anti-blur technologies are an advantage when
shooting in low-light conditions, such as outdoor shots in the
evening or inside dark museums. These shots can be taken without a
flash, resulting in naturally-exposed images that truly capture the
drama and atmosphere of the moment. And, you can get as close as
you want with the cameras' significant macro mode of three-quarters
of an inch. You Are Big! The Cameras Got Smaller - And Smarter The
new H-series cameras are substantial, without feeling bulky, and
feature a comfortable grip with controls easily accessible by
thumb. You can count on detailed image previews using the H5
model's three-inch, high-resolution LCD screen, with a pixel count
of 230K and Sony's Clear Photo LCD Plus(TM) technology. The LCD
features high-quality color reproduction and displays pictures with
vivid clarity. Sony's ultra-fast Real Imaging Processor(TM)
circuitry increases both models' battery efficiency for quicker
start-up, faster shot-to-shot times, higher-quality movie capture,
and longer battery life. The H5 camera delivers up to 340 shots on
a single charge, while the H2 model offers 400 shots per charge.
The new cameras include auto-exposure and multi-point, auto-focus
features along with pre-set scene modes customized for specific
shooting conditions, all working silently in the background while
you concentrate on the "center-stage" action. When greater creative
control is needed, aperture/shutter priority and manual exposure
modes are available options. Both models have 32MB of internal
memory, which can be expanded with an optional Memory Stick Duo(TM)
media card or Memory Stick PRO Duo(TM) card, now available in
capacities up to four gigabytes. My Autograph, Please Make the most
of your close-ups by producing high-quality prints. Simply connect
these models to a Sony DPP-FP50 digital photo printer and produce
lab-quality photos at home. You can even create postcards for all
of your budding fans with the printer's supplied software. With
Sony's ImageStation(R) online photo service, you can expand your
options to print tens or even hundreds of pictures, create online
photo and video albums, or make customized gifts such as photo
books and calendars. The Cyber-shot DSC-H5 camera will be available
in May for about $500 and the DSC-H2 model ships in April for about
$400. Bundled accessories include rechargeable AA NiMH batteries,
charger, lens hood with adaptor and lens cap with strap, and USB
and AV output cables. Options include a wide conversion lens
(VCL-DH0758) for about $150, a tele-end conversion lens
(VCL-DH1758) for about $150, a close-up lens (VCL-M3358) for about
$70, a jacket case (LCJ-HC) for about $50, and a soft carrying case
(LCS-HA) for about $40. Both models can be purchased direct at
Sonystyle.com, Sony Style(R) retail stores
(http://www.sonystyle.com/retail), and authorized dealers
nationwide. Pre-orders begin today at http://www.sony.com/h5 and
http://www.sony.com/h2 . DATASOURCE: Sony Electronics, Inc.
CONTACT: Yolanda Hunt-Boes of Sony Electronics, Inc.,
+1-858-942-4714, ; Joslyn Beloff of Burson-Marsteller for Sony
Electronics, Inc., +1-212-614-4664, Web site:
http://www.sony.com/news http://www.sonystyle.com/
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