Oxford University’s Saïd Business School to Use Teradata Vantage for World-Class Business and Marketing Research
June 27 2019 - 8:00AM
Business Wire
Teradata announces funding for postdoctoral
research fellow at Saïd Business School to power meaningful
research on Vantage as part of long-standing partnership
Teradata (NYSE: TDC), the industry’s only Pervasive Data
Intelligence company, today announced that Saïd Business School,
University of Oxford will begin using Teradata Vantage. As part of
the Oxford Future of Marketing Initiative (FOMI), Oxford Saïd will
use Vantage for research that aims to provide answers to some of
businesses’ most critical marketing challenges.
As part of the collaborative partnership between Teradata and
Oxford Saïd, Teradata is also announcing funding for a postdoctoral
research fellow on the Oxford FOMI research team. This individual
will have extensive expertise in marketing, artificial
intelligence, machine learning and data analytics, as well as
access to Teradata Vantage, an “enterprise-ready” analytic platform
that provides unprecedented speed and scale to support Oxford
Saïd’s modern approach to research.
“Oxford’s marketing academics are working on cutting-edge
research that is informing marketing in a digital age. Our research
is having a real impact on how industry thinks about marketing and
how they can prepare for the future,” said Andrew Stephen,
Associate Dean of Research and L'Oréal Professor of Marketing at
Saïd Business School. “Given that a large part of the future of
marketing involves advanced data analytics and machine learning at
scale, working with Teradata and having access to Vantage will
allow our researchers to develop new capabilities and answer new
research questions around the applications of machine learning to
real-world marketing problems.”
Since 2016, Teradata has been a partner to Oxford FOMI with a
continuous flow of collaboration, including co-hosting an annual
“Future of Digital Disruption” event at the business school in
Oxford to foster connections between business leaders and
researchers.
“We support the Saïd Business School’s mission to produce
high-quality, rigorous and relevant research. Professor Stephen and
his FOMI team share our passion for pushing boundaries to deliver
on the brand promise and drive growth, so we look forward to seeing
how Vantage can be used to carry out that goal,” said Martyn
Etherington, chief marketing officer at Teradata. “This partnership
allows both of our organizations to continuously create and share
ideas, research insights, and unique customer experiences. It also
addresses academia’s need to create a new body of research, while
helping businesses apply state-of-the-art analytics and accelerate
growth in a way that humanizes the customer experience.”
Teradata and Oxford’s relationship exemplifies the best of what
partnerships between business and academia can be – a shared
commitment to solve industries’ most pressing challenges through
collaboration, meaningful research, and combined expertise.
To learn more about Oxford’s Future of Marketing Initiative and
their research, visit: OxfordFutureOfMarketing.com.
To learn more about Teradata Vantage, visit
https://www.teradata.com/Products/Software/Vantage.
About Teradata
Teradata transforms how businesses work and people live through
the power of data. Teradata leverages all of the data, all of the
time, so you can analyze anything, deploy anywhere and deliver
analytics that matter. We call this pervasive data intelligence.
And it’s the answer to the complexity, cost and inadequacy of
today’s approach to analytics. Get the answer at teradata.com.
About Saïd Business School
Saïd Business School at the University of Oxford blends the best
of new and old. We are a vibrant and innovative business school,
but yet deeply embedded in an 800 year old world-class university.
We create programmes and ideas that have global impact. We educate
people for successful business careers, and as a community seek to
tackle world-scale problems. We deliver cutting-edge programmes and
ground-breaking research that transform individuals, organisations,
business practice, and society. We are a world-class business
school community, embedded in a world-class University, tackling
world-scale problems. www.sbs.ox.ac.uk
The Teradata logo is a trademark, and Teradata
is a registered trademark of Teradata Corporation and/or its
affiliates in the U.S. and worldwide.
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MEDIA CONTACT Jennifer Donahue 858 485 3029
Jennifer.Donahue@Teradata.com
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