VIZIO’s Home Screen Creates a Portal to Exclusive Holiday-Themed, Shoppable Content Series
November 01 2023 - 8:00AM
Business Wire
The heart-warming series is hosted by American
Idol winner Jordin Sparks and brings joy to three incredible
families by transforming their homes into holiday havens
VIZIO (NYSE: VZIO) today announced the launch of an exclusive
shoppable content series, Merry & Bright, which spreads joy to
families by transforming their homes into winter wonderlands this
holiday season. The branded entertainment series, presented by The
Home Depot, is produced by VIZIO and is hosted by Grammy-nominated
American Idol winner Jordin Sparks, who VIZIO brought on for the
project.
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VIZIO’s Home Screen Creates a Portal to
Exclusive Holiday-Themed, Shoppable Content Series (Graphic:
Business Wire)
Merry & Bright consists of three 10-minute episodes, plus
bonus snackable shorts featuring Jordin’s favorite Holiday Tips and
Tricks for audiences at home. In each episode, Jordin will
introduce viewers to the family, before giving audiences a
front-row seat to the incredible transformation process and big
reveal, all made possible with holiday products and expertise
available at The Home Depot.
Each episode will include an amazing holiday makeover ranging
from enchanted forests to real-life snow globes, even a
jaw-dropping nostalgic Christmas transformation. As viewers are
inspired by each design, integrated brand and product messaging
from The Home Depot, along with seamlessly shoppable tactics, will
help turn that inspiration to action. By scanning integrated
in-episode QR codes, audiences are directed to a custom "shop the
look" page on HomeDepot.com where they can add products seen on
screen into their shopping cart, making for a seamlessly shoppable
experience.
All episodes of Merry & Bright will drop on November 1,
2023, exclusively on VIZIO. The content will be available until
December 31, 2023, and can be found on VIZIO’s Home Screen Hero,
which will spotlight different episodes of the heart-warming show
each week.
“The shift to streaming is allowing brands to think beyond the
traditional :15- and :30-second spot and really become the
entertainment,” said Katlyn Wilson, Director of Branded Content
Sales and Strategy at VIZIO. “It’s exciting to partner with such an
established and innovative brand like The Home Depot, who is taking
advantage of these opportunities to deliver emotion-led
storytelling, centered around VIZIO’s audience interests like
holiday content and DIY.”
Merry & Bright is produced by Turn Card Content with Audra
Smith, Courtney Smith, Jake Haelen, and Amy Hurt serving as
Executive Producers. The VIZIO Merry & Bright partnership was
negotiated by The Home Depot’s media agency OMD USA, and
orchestrated by The Content Collective, OMD’s content marketing
division.
“This partnership exemplifies how shoppable technology is
expanding the role of brand storytelling from an upper-to-mid
funnel tool to driving immediate commerce action and sales impact,”
said Brandon Helrich, Group Director at OMD’s The Content
Collective.
About VIZIO
Founded and headquartered in Orange County, California, our
mission at VIZIO Holding Corp. (NYSE: VZIO) is to deliver immersive
entertainment and compelling lifestyle enhancements that make our
products the center of the connected home. We are driving the
future of televisions through our integrated platform of
cutting-edge Smart TVs and powerful operating system. We also offer
a portfolio of innovative sound bars that deliver consumers an
elevated audio experience. Our platform gives content providers
more ways to distribute their content and advertisers more tools to
connect with the right audience.
For more information, visit VIZIO.com and follow VIZIO on
Facebook, Twitter, and Instagram.
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Rachael Garcia (714) 458-5457
VIZIO (NYSE:VZIO)
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