WPP Forms New Creative, Data and Technology Agency Wunderman Thompson
November 26 2018 - 8:00AM
Business Wire
WPP (NYSE:WPP) today announced that Wunderman and J. Walter
Thompson will unite to form Wunderman Thompson, a creative, data
and technology agency built to inspire growth for its clients.
The new organization will be distinctively positioned as a
provider of end-to-end solutions – through creative, data,
commerce, consulting and technology services – at a global
scale.
Wunderman and J. Walter Thompson share many core clients, who
will now have simpler access to the expertise of both agencies.
And, as technology reshapes marketing, Wunderman Thompson will also
capitalize on close and long-standing partnerships with Adobe,
Amazon, Google, IBM, Microsoft, Salesforce and SAP.
The newly formed agency will be led by Global Chief Executive
Officer Mel Edwards, who is currently the Global CEO of Wunderman.
Tamara Ingram, CEO of J. Walter Thompson, will become Chairman.
Mark Read, CEO of WPP, said: “Wunderman Thompson is a
formidable combination, bringing together the capabilities our
clients are demanding – award-winning creativity alongside deep
expertise in technology, data and commerce – in a single
organization.
“Clients want greater simplicity from their partners and this
development, like others at WPP, is designed to reshape our company
around their needs.
“It’s great news for our clients that we can combine the best of
JWT and Wunderman in a single agency, and it’s great news for WPP
as it allows us to compete more effectively in the sectors with the
most significant opportunities for future growth.”
Mel Edwards, Global Chief Executive Officer, Wunderman
Thompson, said: “To achieve transformative outcomes, clients
today need inspiration that is rooted in data-driven insight. I’m
really excited to be able to deliver that within one agency.
Wunderman Thompson offers precisely what clients want: brilliant
creativity, expertise in data and sophisticated technology skills.
I couldn’t be more honored to lead this new organization and its
exceptional people.”
Tamara Ingram, Chairman, Wunderman Thompson, added: “Both
JWT and Wunderman have been built by the commitment of many
talented people, whose combined capabilities will further
distinguish us in the market. Coming together was a decision driven
by the opportunity to better serve our clients, expand our offering
and create an agency effectively positioned for the future. As
Wunderman Thompson we will deliver world-class services in every
geography, and work that is more meaningful and more impactful than
ever.”
Wunderman Thompson will be an agency of more than 20,000 people
in 90 markets. It will be fully operational in early 2019.
About WPP
WPP is the world leader in communications services. The company
provides a comprehensive range of services including digital,
ecommerce and shopper marketing; advertising and media investment
management; data investment management; public relations and public
affairs; brand consulting; health and wellness communications; and
specialist communications.
www.wpp.com
About Wunderman Thompson
Wunderman Thompson is a creative, data and technology agency
built to inspire growth for its clients. Headquartered in New York,
the agency provides end-to-end solutions through creative, data,
commerce, consulting and technology services at a global scale.
Wunderman Thompson brings together over 20,000 creatives, data
scientists, strategists and technologists in 90 markets.
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version on businesswire.com: https://www.businesswire.com/news/home/20181126005446/en/
Kevin McCormack, WPP+1 212 632 2239kevin.mccormack@wpp.com
Niken Wresniwiro, WPP+44 (0)20 7408
2204niken.wresniwiro@wpp.com
Julia Mayer Janovic, Wunderman Thompson+1 917 743
0763julia.janovic@jwt.com
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