BEIJING, Dec. 21, 2011 /PRNewswire-Asia/ -- Youku,
China's leading Internet
television company, celebrated the fifth anniversary of its public
launch today with the premiere of "Father (Daughter)," an original
short film from acclaimed duo-directors the Chopstick Brothers.
"Father" follows up on Chopstick Brothers film "Old Boys," which
was released last year as a crowning ending piece of the highly
successful 11 Degrees New Media Short Film Project series. The 11
Degrees films promoted the Chevy Cruze as a lifestyle brand to
Youku's predominantly young, upwardly mobile audience, and received
more than 100 million views. The campaign also got Youku named as
"Best Contribution to a Campaign by a Media Owner" by the Festival
of Media Asia Awards this past November.
"Father (Daughter)" has only been online a few hours and has
already racked up hundreds of thousands of views. Like "Old Boys,"
"Father" harnesses the Chopstick Brothers' unique blend of humor
and drama with a healthy side of nostalgia, and encourages viewers
to reflect on their own past and their relationships with their
parents and children.
"In the internet era, it doesn't take a huge production company,
famous directors and big superstars to make a film that moves
people. What it takes is a commitment to honestly transmitting
feelings from real life in a way that touches on social issues and
can resonate with people," said Frank Ming
Wei, Youku's senior vice president.
"In the past, we were fans of traditional film, and also
struggling practitioners of it," says one "Father" director
Xiao Yang. "Now, the internet video
industry is getting more developed by the day. Whether it's "Old
Boys" or "Father" we're talking about, we wouldn't have been able
to get any content out there without Youku's platform as well as
the support of Chevrolet Cruze."
Youku pursues a hybrid content strategy, which focuses on
offering a combination of licensed professional content, in-house
production from Youku Original, and user-generated content. Youku
has had great success with its original productions. This year,
Youku Original followed up with similar successful in-house
productions including Miss Puff and
One Step Away.
About Youku
Youku Inc. is China's leading
Internet television company. Our Internet television platform
enables users to search, view and share high-quality video content
quickly and easily across multiple devices. Youku, which stands for
"what's best and what's cool" in Chinese, is the most recognized
online video brand in China.
Youku's American depositary shares, each representing 18 of our
Class A ordinary shares, are traded on NYSE under the symbol
"YOKU".
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For more information,
please contact:
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Media
Relations:
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Jean Shao
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Director, International
Communications
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Youku Inc.
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Tel: +86-10-5885-1881
x7128
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Email: shaodan@youku.com
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Investor
Relations:
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Ryan Cheung
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Corporate Finance
Director
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Youku Inc.
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Tel: +86-10-5885-1881
x6090
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Email: ryan.cheung@youku.com
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SOURCE Youku.com Inc.