Campaign highlights innovative digital tools
to help clients manage spending, avoid missed payments and protect
themselves against fraud
TORONTO, Sept. 21, 2020 /CNW/ - Staying on top of
personal finances can be challenging at the best of times. The
COVID-19 pandemic means that families are adjusting to working in
very different environments, managing a return to school that may
be uncertain for some, or having the entire family working and
learning together at home every day, making managing everyday
finances even more difficult. CIBC is launching a new brand
campaign today highlighting digital tools that can help.
The campaign features CIBC Alerts, which allow clients to stay
on top of their finances through their mobile device, ensuring
there are sufficient funds in their account to cover an upcoming
payment, stay on top of credit card purchases and be advised if any
suspicious activity occurs on their accounts.
"We know that Canadians – and women in particular – are
juggling an increasing number of responsibilities, and it's easy
for unexpected distractions or a busy day to take you off track and
potentially miss a payment or lose touch with your finances at
times," said Laura Dottori-Attanasio, Group Head, Personal and
Business Banking, CIBC. "Families are dealing with pressure on
their time and money as students head back to school and we work
towards the economic recovery from the pandemic. Our alerts, along
with advice from our Financial Advisors tailored to our clients'
individual circumstances, are helping our clients navigate the
current climate of uncertainty and achieve their long term
ambitions."
Some of the features available to help clients stay on top of
their finances include:
- Personal banking clients can receive a CIBC Smart Balance
Alert when an account balance has insufficient funds to cover
an upcoming pre-authorized payment or cheque. Clients can then
transfer or deposit funds by noon the same day to avoid a declined
payment or a non-sufficient funds (NSF) fee.
- CIBC credit card holders receive real-time credit card
transaction alerts including any unauthorized transactions, to
help stay on top of credit card activity without having to sign on.
Clients can simply select the Push Notification on their mobile
device to review purchase details and can use the merchant
information listed on the transaction details page to contact the
business if more information about a transaction is needed. If an
unauthorized transaction is suspected, clients can quickly and
easily lock their card on CIBC Mobile Banking® or CIBC
Online Banking®.
- All clients can receive fraud alerts by phone, email or
text if unusual activity occurs on any of their accounts. Clients
can then verify the activity or report it as fraud. To receive
fraud alerts, clients should check their contact information is up
to date by signing on to CIBC Online Banking to review and update
their details in the "My Profile" section.
"We've seen Canadians increasingly rely on technology due to the
pandemic," added Ms. Dottori-Attanasio. "And with these alerts we
are building on our strength in mobile banking and innovation as we
offer market-leading solutions that offer a great experience, add
value and make banking easier for our clients."
According to the J.D. Power 2020 Canada Banking Mobile App
Satisfaction Study, CIBC received the highest ranking in customer
satisfaction among mobile banking apps offered by Canada's Big Five banks.
About CIBC
CIBC is a leading Canadian-based global financial institution
with 10 million personal banking, business, public sector and
institutional clients. Across Personal and Business Banking,
Commercial Banking and Wealth Management, and Capital Markets
businesses, CIBC offers a full range of advice, solutions and
services through its leading digital banking network, and locations
across Canada, in the United States and around the
world. Ongoing news releases and more information about
CIBC can be found
at www.cibc.com/en/about-cibc/media-centre.html.
SOURCE CIBC