TORONTO, May 31, 2021 /CNW/ - Joe Fresh is excited
to announce its first design collaboration with Sasha Exeter, Brand Marketer and
Entrepreneur, to create a curated collection of activewear for
Women, Kid Girl and Toddler Girl. The limited-edition Joe Fresh x
Sasha Exeter collection includes
crop tops, bike shorts, leggings and more, and will be available
online and select retail stores on June
17, 2021.
"My history with Joe Fresh has been one of the highlights of
my career and this first-ever design collaboration feels like a
natural evolution of our relationship and I could not be more
excited," says Sasha
Exeter. "It's been so rewarding working alongside the
Joe Fresh design team to create activewear pieces that are
functional, versatile and on-trend, and that women of all sizes and
shapes can feel confident wearing."
Joe Fresh first started partnering with Sasha Exeter in 2017 and since then, she has
become a huge advocate for the brand.
"We are thrilled to continue our partnership with beloved
fitness ambassador, Sasha Exeter,
and take it to the next level," says Ian
Freedman, President of Joe Fresh. Being a former elite
athlete, Sasha has provided knowledge about the technical design of
the activewear products, and we're excited to share them with our
customers."
The limited-edition Joe Fresh x Sasha
Exeter is available in sizes XS-3X, and the entire capsule
collection includes:
- Women's Crop Top ($19.00
CAN)
- Women's Bike Shorts ($24.00
CAN)
- Women's Crop Leggings ($29.00
CAN)
- Women's Backpack ($29.00
CAN)
- Kid Girl Gym Bralette ($12.00
CAN)
- Kid Girl Bike Short ($12.00
CAN)
- Toddler Girl Tank Top ($12.00
CAN)
- Toddler Girl Bike Short ($10.00
CAN)
High-res images of the Joe Fresh x Sasha Exeter Capsule
Collection can be downloaded here.
https://www.flickr.com/photos/joefreshstyle/albums/72157719363785249
About Joe Fresh
Essential Style. Exceptional Value.
Founded in 2006, Joe Fresh offers accessible, modern design in
lifestyle collections for women, men and children. Today one of
Canada's leading fashion
retailers, Joe Fresh brings a contemporary point of view to
everyday wardrobe favourites full of colour, polish and thoughtful
details. In categories spanning apparel, accessories, footwear and
beauty, Joe Fresh provides quality and style for the entire family.
In Canada, Joe Fresh products are
available in more than 1,450 retail locations; including over 350
Loblaw locations, 1,300 Shoppers Drug Mart locations, 11
freestanding Joe Fresh stores and JoeFresh.com. Joe Fresh is also
available internationally through local partners in the United States. For more information,
please visit joefresh.com.
About Sasha Exeter
Sasha Exeter is a Canadian based
content creator, brand marketer and entrepreneur. She is the
founder of www.sashaexeter.com, a one of a kind digital destination
where she shares her very real and always truthful approach to
living her life with a focus on fitness, wellness, education and
motherhood. A single mother with a thriving career as a sought
after brand collaborator, Sasha hopes her platform and voice will
inspire and motivate people to create positive change both for
themselves and the circle that surrounds them. It is her unique
approach to fitness and wellness that encourages just about anyone
to not only move their body, but to take care of it from the inside
out. And she should know. She is a retired elite athlete, left a
high level corporate job to create her own brand and she beat not
one, but two, life-threatening chronic illnesses through a holistic
approach to diet and exercise. It is that expert knowledge, deep
experience and sheer perseverance combined with her honest approach
to sharing her journey that resonates with so many people as well
as the brands she partners with. The Toronto native has created award winning
campaigns with like minded brands that share her commitment to
supporting peoples lives and lifting them up. Collaborative
partners include BMW, Indigo, Activia and Clinique and she is very
proud to the national face of Joe Fresh Active. She is a true
pioneer in the digital space and lives every precious moment of
every day by her credo, "You don't have to have it all to be good
enough."
SOURCE Loblaw Companies Limited - Joe Fresh