Sun Life connects Canadians to an
integrated health and wealth benefits experience
TORONTO, Sept. 12, 2018 /CNW/ - For many Canadians, life
is a balancing act. Between a full-time job, family commitments and
social obligations, finding time to care for your financial,
physical and mental health can be tough. Sun Life Financial Inc.
(TSX: SLF) (NYSE: SLF) is helping Canadians put their health first
by providing a personalized wellness rewards program through
BestLifeRewarded.
Whether your goal is to attend a yoga class twice a week, or top
up that RRSP, the BestLifeRewarded platform tracks, measures and
rewards positive steps to reducing health risks and living a
healthier life. Sun Life Clients will start by completing a
holistic health assessment that touches on the three main areas –
financial, physical and mental well-being. The platform, which is
the only one of its kind in Canada, will guide individuals on their
customized wellness journey, including:
- A personalized action plan that sets Clients on the right path
to improve their overall financial, physical and mental
health;
- The ability to track wellness activities, including nutrition,
sleep patterns and financial well-being;
- Online courses, articles and tips to help Clients on their
customized journey;
- Nudges and reminders for healthy behaviours such as staying
active, drinking more water, and staying on track with monthly
budgets; and
- Contests, challenges, and daily actions to earn points towards
rewards from Canada's top
retailers.
"When it comes to managing financial, physical and mental
health, one size does not fit all," said Jacques Goulet, President, Sun Life Financial
Canada. "This platform brings Clients a one-of-a-kind plan to
motivate, support, and reward healthy actions. Creative experiences
like BestLifeRewarded assist us on our journey of helping Canadians
achieve lifetime financial security and live healthier lives."
Powered by data and research, BestLifeRewarded's personalized
nudges and positive encouragement help individuals reach their
goals. This unique and customized experience coupled with
incentives is proven to change behaviours. Canadians are supported
to take personal ownership of their health and embrace the benefits
of living their best life.
"With almost a decade in the market, we know Canadians love
their rewards programs. It's a win-win when people can receive
tangible rewards for taking action steps to improve their overall
health and well-being," said Susanne
Cookson, Co-founder of BestLifeRewarded Innovations. "We are
thrilled to partner with Sun Life, helping plan members make
sustainable behaviour changes while having fun doing it!"
About Sun Life Financial
Sun Life Financial is a
leading international financial services organization providing
insurance, wealth and asset management solutions to individual and
corporate Clients. Sun Life Financial has operations in a number of
markets worldwide, including Canada, the United
States, the United Kingdom,
Ireland, Hong Kong, the
Philippines, Japan,
Indonesia, India, China,
Australia, Singapore, Vietnam, Malaysia and Bermuda. As of June 30,
2018, Sun Life Financial had total assets under management
of $986 billion. For more information
please visit www.sunlife.com.
Sun Life Financial Inc. trades on the Toronto (TSX), New
York (NYSE) and Philippine (PSE) stock exchanges under the
ticker symbol SLF.
About BestLifeRewarded Innovations (BLRI)
Founded in
2010, BestLifeRewarded Innovations was the first program to reward
Canadians for their healthy actions and is now recognized as a
global leader in evidence-informed behaviour change.
BestLifeRewarded currently services over 12,000 employers,
supporting more than three million Canadians. BestLifeRewarded is a
customizable platform that elevates organizational health and
wellness programming. BLRI's innovative system combines proven
behaviour-change models to motivate members to embrace the benefits
of healthy living. Whether organizations are looking for an
end-to-end solution or supplementing an existing program with a
rewards-based approach, BestLifeRewarded Innovations has the
solution to help attain sustainable change. For more information
please visit www.bestliferewardedinnovations.com.
Note to editors: All figures in Canadian dollars
Media Relations Contact:
Chloe
Phillips
Senior Media Specialist
Corporate Communications
T. 416-768-9356
chloe.phillips@sunlife.com
SOURCE Sun Life Financial Canada