Adaptive Medias, Inc. Announces Partnership With Forensiq to Combat Digital Advertising Fraud
June 19 2014 - 5:00AM
Marketwired
Adaptive Medias, Inc. Announces Partnership With Forensiq to Combat
Digital Advertising Fraud
Partnership Aligns With Adaptive Media's Efforts in Blocking
Automated, Bot-Driven Activity for the Digital Advertising
Industry
IRVINE, CA--(Marketwired - Jun 19, 2014) - Multi-channel
audience and content monetization company, Adaptive Medias, Inc.
(OTCQB: ADTM), a leader in programmatic advertising across mobile,
video and online display, announced today its partnership with
leading advertising fraud protection company Forensiq. This
partnership supports Adaptive Media's current quality and
compliance efforts to combat ad fraud and non-human traffic.
Forensiq helps eliminate display fraud, click fraud, conversion
fraud, impression and cookie stuffing plus provides additional
insight into ad viewability. Forensiq's multi-layered approach to
fighting fraud includes device manipulation recognition, anomaly
detection, and proxy unmasking, all of which feeds into a massive
global fraud intelligence database.
"This partnership represents a cornerstone of our commitment to
fraud monitoring and relates directly to our approach of ensuring
quality," said Todd Miller, VP of Online Forensics at Adaptive
Media. "Companies need to go above and beyond internal policies and
procedures. The industry requires trust, transparency and
disclosure, and our partnership with Forensiq demonstrates our
commitment to those values."
Adaptive Media has made quality and compliance a focal point
over the last year. The company's efforts include third-party
validation of its own in-house practices, partnerships with the
likes of Forensiq, and efforts consistent with standards set from
leading industry organizations like the IAB.
"We are pleased that Adaptive Media has selected our best in
breed fraud detection service," said David Sendroff, CEO of
Forensiq. "It shows a commitment to the goal of running fraud-free
digital ad campaigns."
"We want to ensure that our approach to combating online fraud
is robust enough to deal with today's threats, as well as the
threats of tomorrow," concluded Miller. "By working diligently with
industry leaders to implement and enhance our standards, we are
becoming beacons in the industry-wide movement toward quality and
transparency."
ABOUT ADAPTIVE MEDIA
Adaptive Media is a programmatic audience and content
monetization provider for website owners, app developers and video
publishers who want to more effectively optimize content through
advertising. The Company provides a foundation for publishers and
developers looking to engage brand advertisers through a
multi-channel approach that delivers integrated, engaging and
impactful ads across multiple devices. Adaptive Media meets the
needs of its publishers with an emphasis on maintaining user
experience, while delivering timely and relevant ads through its
multi-channel ad delivery and content platform. For more
information, please visit www.adaptivem.com. Also, follow us on
Twitter at @adaptive_m.
ABOUT FORENSIQ
Forensiq is a fast growing company that has developed and
implemented a series of effective solutions to help fight online ad
fraud. The firm combines the latest technology plus a dedicated
staff of fraud fighters who are obsessed with helping clients stay
steps ahead of the bad actors and achieve a better ROI. Forensiq is
headquartered in New York City with offices in London and San
Francisco. The company won the 2014 LeadsCouncil LEADER Award for
Best-In-Class for Fraud Detection plus the 2013 Leads Council
LEADER Award for Innovation. To learn more visit
www.forensiq.com.
Safe Harbor Statement:
This Press Release may contain certain forward-looking
statements within the meaning of the Securities Litigation Reform
Act of 1995. Adaptive Medias, Inc. has tried, whenever possible, to
identify these forward-looking statements using words such as
"anticipates," "believes," "estimates," "expects," "plans,"
"intends," "potential" and similar expressions. These statements
reflect Adaptive Medias' current beliefs and are based on
information currently available to it. Accordingly, such
forward-looking statements involve known and unknown risks,
uncertainties and other factors which could cause Adaptive Medias'
actual results, performance or achievements to differ materially
from those expressed in or implied by such statements. Adaptive
Medias undertakes no obligation to update or provide advice in the
event of any change, addition or alteration to the information
contained in this Press Release including such forward-looking
statements.
Contact: Adaptive Media Publicity Mike Sprouse President &
CEO Sprouse Marketing Group Phone: (312) 396-4106 Email:
mike@sprousemarketing.com Adaptive Media Investor Relations Casey
Stegman Stonegate, Inc. Phone: (972) 850-2001 Email:
casey@stonegateinc.com
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