Madison Ave. Media, Inc. Announces Major Management Changes and Product Additions
April 14 2011 - 6:00AM
Marketwired
Madison Ave. Media, Inc. (OTCBB: KHZM) set new standards in the
Digital Media Industry today through the appointment of two highly
respected leaders to reshape, enhance and guide the company's
digital products, services and operations. Kevin Taylor will direct
Campaign Strategy as the new Executive Vice President while Melissa
Reif will oversee Operations as the Vice President for the Digital
Division.
Mr. Taylor has guided emerging technology companies in
permission based marketing, identity theft protection, healthcare,
CRM and the insurance carrier sector. He served as Director of
Operations for Naviant Inc., a permission-based web-marketing
leader, prior to its acquisition by Equifax.
As Director of Business Development for identity theft
protection leader Verid, Inc., Mr. Taylor provided CRM, technology
integration and procurement services for a host of Fortune 500
companies before being tapped as VP of Operations for Health
Benefits Direct Corporation. Mr. Taylor directs the emerging
technology sector for Madison Ave. Media.
Ms. Reif specializes in data management, operations and
technology, transforming multiple start-up ventures into scalable
organizations. At eDirect, with her team of programmers, she
designed and implemented automated data system engineering, managed
data procurement, reporting, management and the coordination of
in-house and customer databases including query processing and
customer order fulfillment.
Following eDirect, Ms. Reif cofounded I-net Values where she
managed the company's online marketing initiatives and email
delivery platform. Her work in email and phone appending, ECOA and
NCOA services created an opt-in customer network of over 55 million
subscribers, generating over $1M in online sales. Prior to her role
with Madison Ave. Media, Ms. Reif oversaw online initiatives,
technology and implementation for Health Benefits Direct
Corporation. She defines the operational structure and oversees its
implementation for Madison Ave. Media's Digital Division.
Joining forces with Madison Ave. Media EVP - Marketing, Tim
Ransom, the team has already created a host of new products and
services. "The addition of Kevin and Melissa," Ransom commented,
"has moved Madison Ave. Media into a new industry category, all
under one roof. Leading the industry is what we are all about,"
Ransom continued, "and we can now claim that space thanks to these
new powerful executives and our host of new products and
services."
buzzdetector™ -- Social Media targeted
messaging that instantly scans the web to identify the social buzz
on a client's brand, then respond with client messages or
promotions. campaignexpress™ -- Managed email
and mobile campaign delivery to better reach client customers
faster, cheaper, and in the palm of their hand. videomercial™ -- Online video advertising that
guarantees that client brands will be seen, and can be restricted
to geo-targeted viewing. provision™ --
In-store, 3 dimension client product and campaign delivery that
commands customer attention, drives impulse purchases, alerts
customers to specials and converts shoppers to buyers. leads2close™ -- With lead generation, getting our
clients in front of the right eyes delivers qualified traffic for
their business. thedigitalmediadepartment™ --
Client Advertising and Media Agencies can white label our mobile,
email and social media marketing services under their own brand
name. brandbooster™ -- We introduce our
client's brand to large and established organizations, networks,
affiliates and affinity groups to grow the brand quickly.
msaexpress™ -- Market by market digital media
buying in 360+ Market Survey Areas, targeted locally, regionally or
nationally -- including 1, 5, or 10 mile geo-radius for store
fronts.
"This mix of products and services," Ransom concluded, "is
setting the standard for digital media's new role as the lead media
for product branding and sales."
About Madison Ave. Media Madison Ave.
Media, Inc., is an advanced digital media company that provides
products and services that connect traditional media with digital
and organic media exposure opportunities. Our integration of
branding, marketing and communications into the ever changing
digital media space includes extensive data base aggregation and
targeting, forward looking mobile messaging capabilities, highly
deliverable E-mail service solutions, evolving digital media
technologies including Social Media and Search Engine Marketing
plus business intelligence analysis systems that keep client
promotional objectives on target and on budget.
Caution Concerning Forward Looking
Statements This document includes certain forward-looking
statements within the meaning of the Private Securities Litigation
Reform Act of 1995, including statements regarding Madison Ave.
Media's ability to improve their services, create new business
models and content-owner opportunities, integration plans, the
expected timing for the closing of the acquisition and the plans to
operate Firefly independently. These statements are based on the
current expectations or beliefs of management of Madison Avenue
Media, and are subject to uncertainty and changes in circumstances.
Actual results may vary materially from those expressed or implied
by the statements herein due to (1) changes in economic, business,
competitive, technological and/or regulatory factors, (2) failure
to receive regulatory approval for the acquisition, (3) failure to
compete successfully in this highly competitive and rapidly
changing marketplace, (4) failure to retain key employees, (5)
other factors affecting the operation of the respective businesses
of Madison Ave. Media. More detailed information about these
factors may be found in filings by Madison Ave. Media, as
applicable, with the Securities and Exchange Commission, including
their respective most recent Annual Report on Form 10-K and
Quarterly Report on Form 10-Q. Madison Ave. Media is under no
obligation to, and expressly disclaims any such obligation to,
update or alter their respective forward-looking statements,
whether as a result of new information, future events, or
otherwise.
For additional information on Madison Ave. Media, Inc.,
please go to www.madisonavemedia.com contact Frank
Bradley 561-549-3133 fbradley@madisonavemedia.com
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