DOW JONES NEWSWIRES

Swedish broadcaster Modern Times Group AB (MTG-B.SK) said Wednesday it has entered into a strategic cooperation with Samsung Electronics Nordic where MTG's Viaplay service is now available on all 2011 Samsung Smart TVs and 2010 Internet@TV sets across the Nordic region.

 
   MAIN FACTS:

-Viewers simply need to subscribe to Viaplay in order to access the service.

-The Viaplay pan-Nordic multi-screen on-demand service makes Viasat Broadcasting's pay-TV content offering available across the Nordic countries on any internet-connected device including computers, smart phones, tablets and TV sets.

-The service comprises a premium live sports coverage, movies, TV series and catch-up services.

-At 1107 GMT shares traded 3.1% higher at SEK324.90.

-By Dominic Chopping, Dow Jones Newswires; +46 (0) 8 545 130 93, dominic.chopping@dowjones.com