MTG And Viacom Sign Scandinavian Online Content, Sales Deal
January 30 2014 - 3:18AM
Dow Jones News
By Dominic Chopping
STOCKHOLM--Swedish broadcaster MTG AB (MTG-B.SK) said Thursday
it has signed a partnership agreement with Viacom International
Media Networks to include on-demand video content from MTV and
Comedy Central channels in MTG's free-TV online 'catch-up' services
in Sweden, Norway and Denmark.
MAIN FACTS:
-Deal starts from Feb. 04.
-MTG will also handle advertising sales for Viacom's online
platforms, and sell the combined online reach of the MTG and Viacom
online catch-up TV services to advertisers.
-At 0845 GMT shares traded 0.9% lower at SEK299.
-Write to Dominic Chopping at dominic.chopping@wsj.com; Twitter:
@WSJNordics
Subscribe to WSJ: http://online.wsj.com?mod=djnwires
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