Sky Italia, Fastweb Agree Combined TV Offer To Boost Clients
January 31 2011 - 10:00AM
Dow Jones News
News Corp.(NWS) satellite unit Sky Italia and broadband operator
Fastweb SpA (FWB.MI) said Monday they have agreed to combine Sky's
satellite TV offer with Fastweb's broadband internet and landline
services in a deal aimed at boosting customer numbers in Italy.
Under the terms of the new offer, named "Home Pack", consumers
will be able to choose entertainment, connectivity and telephony
with a single bill that combines the Sky Italia subscription with
Fastweb's broadband services.
In a joint statement, Sky Italia and Fastweb said the new offer
is better priced than purchasing the single services separately and
is aimed at winning new customers in the increasingly competitive
Italian market.
"The agreement has a strategic and commercial value, because it
enables both companies to offer high-quality services at an
affordable price, and it aims at increasing the number of
subscribers," they said.
The agreement represents an evolution of a previous contract,
signed in 2006, under which Sky television offer was distributed on
Fastweb's Iptv (Internet Protocol TV) network.
The new "Home Pack" offer will be available from Feb. 14.
Sky Italia, News Corp.'s Italian satellite unit, has been
battling with prime minister Silvio Berlusconi's Mediaset SpA
(MS.MI) for dominance in the country's promising pay-TV market.
News Corp. owns Dow Jones & Co., publisher of this newswire
and the Wall Street Journal.
Fastweb's parent company Swisscom (SCMN.VX) last year agreed to
buy the remaining shares of Fastweb it didn't own to gain full
control of the Italian operator.
-By Giada Zampano, Dow Jones Newswires, +39 06 69766925;
giada.zampano@dowjones.com
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