888 Holdings plc 888 extends strategic U.S. partnership
January 19 2021 - 1:00AM
RNS Non-Regulatory
TIDM888
888 Holdings plc
19 January 2021
19 January 2021
888 Holdings Plc
("888" or "the Group")
888 extends partnership with Caesars Interactive
Entertainment
888 , one of world's leading online gaming entertainment and
solutions providers, is pleased to announce that it has agreed to a
multi-year extension of its exclusive B2B poker partnership with
Caesars Interactive Entertainment ("CIE"). The new agreement will
see 888 continue to power the World Series of Poker ("WSOP")
brand's online poker rooms as the company plans its entry into new
regulated markets.
WSOP is the world's most prestigious and longest-running poker
series, which sees hundreds of thousands of entrants from across
the globe compete for millions of dollars with live tournaments
broadcast to an international audience. Through the partnership,
888 will continue to provide its turnkey poker platform and
services to CIE in the U.S. including bringing the WSOP's online
poker rooms to players' mobiles and desktops.
The partnership will also see 888 continue to power the U.S.
market's only interstate shared player liquidity poker network
across the states of New Jersey, Delaware and Nevada, connecting an
increasing number of poker players to enhance the availability of
poker games and formats for its customers.
The agreement will see the launch of "Poker 8", 888's next
generation software, in the U.S. Poker 8, which successfully
launched in Europe in November 2020, is a significant advancement
in user experience including new graphics and animations while also
including key features like multi-day and multi-flight
tournaments.
In addition to powering the WSOP online poker brand, the
partnership will also see 888 continue to supply its proprietary
casino platform and content to CIE's casino brands, Harrah's and
World Series of Poker Casino in New Jersey. The partnership will
also enable 888, through the WSOP brand and subject to regulatory
approvals, to gain a presence in new jurisdictions across the U.S.,
such as Pennsylvania, where CIE holds a license to operate.
Yaniv Sherman, SVP - Head of U.S. of 888, commented: "Our
partnership with Caesars has been powering the hugely popular WSOP
brand online since 2013 and we are looking forward to continuing
this relationship for many years to come.
We are also excited at the prospect of adding new states to our
unique interstate poker network in 2021 and beyond, which we
believe would drive a significant increase in liquidity for poker
players on the 888 platform.
Our extended relationship will also enable 888 to gain a
presence in new U.S states following the required regulatory
approvals, which presents an important opportunity in our long-term
development strategy for the U.S. market."
Ty Stewart, Executive Director of the World Series of Poker and
SVP of CIE , commented: "We're proud of the success story to date,
particularly the record-setting tournament events of 2020, and are
optimistic about the future of real money online poker in the
U.S."
- Ends -
About 888 Holdings Plc
888 Holdings Public Limited Company (888) is one of the world's
most popular online gaming entertainment and solutions providers.
888's mission is to supply its customers with innovative and
market-leading online gaming products, above all in a safe and
secure environment.
888 has been at the forefront of the online gaming industry
since foundation in 1997, providing to players and B2B partners an
always innovative and world-class online gaming experience. At the
heart of 888's business is its proprietary gaming technology and
associated platforms.
888's consumer facing websites offer more than just online
gaming. They are entertainment destinations: places where people
can enjoy a truly interactive experience and be part of an online
community that shares common interests. 888's strong and trusted
brands are all accessible through www.888.com and at
www.888poker.com / www.888casino.com / www.888sport.com /
www.888ladies.com
Find out more about 888 at http://corporate.888.com/
Enquiries:
Hudson Sandler +44 (0)20 7796 4133
Alex Brennan / Bertie Berger / Andy 888@hudsonsandler.com
Richards
This information is provided by Reach, the non-regulatory press
release distribution service of RNS, part of the London Stock
Exchange. Terms and conditions relating to the use and distribution
of this information may apply. For further information, please
contact rns@lseg.com or visit www.rns.com.
RNS may use your IP address to confirm compliance with the terms
and conditions, to analyse how you engage with the information
contained in this communication, and to share such analysis on an
anonymised basis with others as part of our commercial services.
For further information about how RNS and the London Stock Exchange
use the personal data you provide us, please see our Privacy
Policy.
END
NRAKVLFFFFLFBBB
(END) Dow Jones Newswires
January 19, 2021 02:00 ET (07:00 GMT)
888 (LSE:888)
Historical Stock Chart
From Mar 2024 to Apr 2024
888 (LSE:888)
Historical Stock Chart
From Apr 2023 to Apr 2024