AXN Alexon Grp.

RNS Number:5317P
Alexon Group PLC
7 January 2002


For Immediate Release                                            7 January 2002




                                 Alexon Group plc 


        Trading update - Christmas trading well ahead of expectations



Alexon Group plc is pleased to announce that it has enjoyed buoyant trading
conditions in the run up to Christmas and during the first two weeks of the
January sale.  During the six weeks ended 5 January 2002 like-for-like sales
increased by 15%, reflecting particularly strong performances from Bay Trading
and Envy, both High Street brands geared to the younger customer.



Group sales for the 23 weeks ended 5 January 2002 increased on a like-for-like
basis by 10%, achieved at slightly stronger margins than last year.  As a
consequence the Group anticipates reporting better than expected pre tax
profits, before amortisation of goodwill, for the year ending 26 January 2002,
of not less than #23.0m, as compared with #12.0m last year.



For further information:


Alexon Group Plc                                                   01582 723131
John Osborn, Chief Executive
Robin Piggott, Finance Director


Buchanan Communications                                           020 7466 5000
Richard Darby / Bobbie Swanson

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