Barr(A.G.) PLC Investment in MOMA Foods Limited (5970U)
December 06 2021 - 1:00AM
UK Regulatory
TIDMBAG
RNS Number : 5970U
Barr(A.G.) PLC
06 December 2021
IMMEDIATE RELEASE 6 December 2021
A.G. BARR p.l.c.
("A.G. BARR" or "the Group")
Investment in MOMA Foods Limited, independent branded porridge
and plant-based milk business
A.G. BARR produces and markets some of the UK's leading drinks
brands, including IRN-BRU, Rubicon and Funkin.
We are delighted to announce that the Group has taken an initial
c.60% equity stake in MOMA Foods Limited ("MOMA") with an agreed
path to full ownership over the next 3 years.
MOMA was founded by Tom Mercer in 2006 and quickly established
itself as a modern, challenger brand in the porridge market, using
the finest quality, British jumbo oats. Most recently MOMA has
diversified into the high growth plant-based milk sector, and is
now the UK's 3rd largest oat milk brand. MOMA also produces a range
of low sugar granola and bircher muesli branded products.
Tom Mercer, founder and CEO of MOMA Foods Limited , commented:
"I'm hugely excited to embark on the next phase of MOMA's growth
with AG Barr. I believe that together we can harness the passion
that is integral to MOMA and grow into a significantly bigger
brand. We're 100% focused on crafting oats into the tastiest food
and drink products we can, and I'm looking forward to the next leg
of our journey."
Roger White, CEO of AG Barr , commented: "I'm delighted that AG
Barr is venturing into healthy oat-based products with such a great
brand and an experienced team, led by Tom. Plant-based milk is a
fast-growing category, in particular, and MOMA's oat milk is a
premium quality product with huge potential. This exciting
investment is a positive indication of AG Barr's growth
ambitions."
The transaction is not expected to have a material impact on the
Group's profits for the current financial year
ending 30 January 2022.
Next update : February 2022 Trading Update
For more information, please contact :
A.G. BARR 0330 390 3900 Instinctif Partners 020 7457 2020
Roger White, Chief Executive Justine Warren
Stuart Lorimer, Finance Matthew Smallwood
Director
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END
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