TIDMBARK
RNS Number : 6200C
Barkby Group PLC
15 June 2023
This announcement contains inside information for the purposes
of Article 7 of the Market Abuse Regulation (EU) 596/2014 as it
forms part of UK domestic law by virtue of the European Union
(Withdrawal) Act 2018 ("MAR"), and is disclosed in accordance with
the company's obligations under Article 17 of MAR.
Barkby Group PLC
("Barkby" or the "Company")
Cambridge Sleep Sciences Announces Bowers & Wilkins
Licensing Deal and Partnership Agreement
Barkby (AIM: BARK) announces that its subsidiary, Cambridge
Sleep Sciences, ("CSS") the science-based sleep technology business
behind SleepHub(R), has signed a new partnership and license
agreement with Bowers & Wilkins, part of the consumer audio
division of Masimo Inc., the US headquartered global medical
technology company. Masimo Consumer Audio owns one of the world's
largest portfolios of audio companies, with brands including Bowers
& Wilkins, Denon, Marantz, Polk, Definitive Technology, Classe,
Heos and Boston Acoustics.
The agreement enables the unique SleepEngine(TM) technology,
developed by CSS and used within its SleepHub(R) product, to be
delivered through Bowers & Wilkins Audio's premium products,
including the Bowers & Wilkins Zeppelin wireless speaker and
Px7 and Px8 wireless headphones. Masimo Consumer Audio will be
responsible for marketing and distributing SleepEngine(TM) .
Accessed through the Bowers & Wilkins Music Store, customers
will be able to choose from a range of programmes that deliver
scientifically developed sounds which retrain the brain to restore
natural sleep patterns.
CSS and Bowers & Wilkins will share the revenue generated
from the new service. Given the number of users of Bowers &
Wilkins products globally, Masimo Consumer Audio and CSS expects
the license to generate substantial revenues. The agreement is
initially valid until 31 December 2025 and can be renewed for an
additional three years by mutual consent.
Dr Julian Stone, CEO at CSS said:
"We are delighted to be partnering with Masimo Consumer Audio.
This deal shows significant progress in the growth of the CSS
business. Following the success of our SleepHub(R) product, being
able to offer our unique SleepEngine(TM) technology in such
high-quality audio products will provide added value to customers
and help many to improve their sleep, health and wellbeing. We look
forward to working with the Masimo Consumer Audio team to
successfully launch this and future technology solutions across
their portfolio of products."
SleepEngine(R) technology has been developed and refined over
more than a decade by a team of researchers, scientists, sound and
medical experts. The result is a unique audio solution that helps
to retrain the brain to restore healthy natural sleep patterns, a
key component for mental, physical, and cognitive wellbeing.
SleepEngine(R) technology offers a unique integration opportunity
with existing or new third-party products capable of delivering
high quality audio.
The incorporation of this technology into premium third-party
products, such as those provided by Bowers & Wilkins, marks the
next commercial phase for CSS as it continues to grow its Software
As A Service business model. The overarching mission of CSS is to
improve the quality of life for millions of people through
delivering scientifically developed sound solutions.
CSS is in discussions on a number of other SleepEngine(TM)
licensing deals and looks forward to updating shareholders.
- Ends -
For more information
Barkby Group plc c/o Montfort Communications
Charles Dickson, Executive Chairman
finnCap Ltd (Nomad and Broker)
Carl Holmes and Simon Hicks (Corporate
Finance)
Tim Redfern (ECM) +44 (0)20 7220 0500
Montfort
Olly Scott
Georgia Colkin +44 (0)78 1234 5205
About Barkby
Barkby is a roadside real estate business focused on building
and scaling a high-quality portfolio of modern, ESG-compliant
assets. It is in the process of exiting its non-core
investments.
About Cambridge Sleep Sciences Ltd
Cambridge Sleep Sciences Ltd, part of the Life Sciences division
of The Barkby Group Plc, develops technology which improves natural
sleep. Using the principles of neuroscience and cutting-edge
technology to enhance brain activity during sleep, its innovative
solutions aim to improve health, wellbeing and enhance quality of
life.
The company prides itself on delivering the first
neuroscience-based electronic sleep product, SleepHub(R) , to help
improve and facilitate natural sleep.
Find out more at: www.cambridgesleepsciences.com
About Masimo Consumer Audio (previously Sound United)
One of the world's largest portfolio audio companies, Masimo
Consumer Audio is home to eight legendary audio brands: Bowers
& Wilkins, Denon, Marantz, Polk Audio, Definitive Technology,
Classé, HEOS, and Boston Acoustics. Each brand boasts its own
philosophy and unique approach to bringing sound and home
entertainment to life.
With over 300 combined years of innovative audio and home
solution expertise, Masimo Consumer Audio improves lives by
creating distinct and immersive listening experiences for millions
of consumers in more than 130 countries.
Find out more at: www.masimo.com/consumer-audio/
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