Boku Connects Poland’s 16.3m BLIK Users Into Google With New Payment Relationship
June 04 2024 - 1:00AM
Business Wire
Boku Inc. (LON: BOKU), the global network for localized payment
solutions, is pleased to announce that it now supports BLIK, the
instant payment system in Poland, as a payment method for Google
Play Store. With this launch, BLIK’s 16.3 million active users will
be able to use their preferred payment method when making purchases
from the Google Play Store.
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Boku connects Poland’s 16.3m BLIK users
into Google with new payment relationship (Graphic: Business
Wire)
BLIK is Boku’s first account to account (A2A) connection with
Google, extending the strong relationship that the global payments
network already has with Google through Boku’s Direct Carrier
Billing solution. Offering BLIK as a payment option will enable
Google to not only grow its current user base on the Google Play
Store, but further enhance customer satisfaction and loyalty
amongst Poland’s mobile-first consumers who want quicker and more
convenient payment choices.
BLIK is a key payment system in Poland offering a fast, secure
and convenient way of payment where users do not have to give their
data to fulfil a payment. Last year, The National Bank of Poland
classified BLIK as one of the "significant retail payment systems"
in the Polish market, and it is now the most frequently used
payment method for online purchases in the country with half of the
adult population using its services.
BLIK is gaining popularity, as evidenced by both consistently
growing transactional results and the number of active users, which
reached 16.3 million in the first quarter of 2024. In the first
three months of 2024, users completed 518 million transactions, of
which 264.9 million were in online stores. This represents a 28
percent increase of e-commerce payments compared to the same period
in 2023.
Stuart Neal, Boku’s CEO, commented: “We are very pleased
to see BLIK go live as a payment option for Google Play Store in
Poland. This is our first A2A connection with Google, a company we
have had a relationship with for several years, providing them with
Direct Carrier Billing solutions. Our mission at Boku is to empower
people everywhere to pay for the services they love the way they
want, and allow global merchants to seamlessly offer localized
payment choice in order to unlock new growth around the world. With
local payment methods continuing to grow in popularity, we’re
excited to be part of Google’s future payment innovation.”
Magdalena Kubisa, Director Of Business Development at BLIK,
commented: “BLIK is a versatile payment method that is already
the top choice for online purchase for many Poles. Therefore, we
are delighted to expand our network of availability, and through
collaboration with Boku, BLIK will be one of the available payment
methods for Google Play. For us, this is another strategic step in
the development and growth of our system.”
About Boku Inc.
Boku helps people pay the way they want to by building a global
network of localized payment solutions including digital wallets,
direct carrier billing, and account to account / real-time payments
schemes. Boku’s global payments network now includes over 300 local
payment methods worldwide, reaching over 7.5 billion consumer
payment accounts in more than 90 countries. Boku works with the
world’s largest merchants including Amazon, Google, Spotify, Meta,
Microsoft, Netflix, Spotify, Tencent and Sky, helping them to grow
their businesses in every corner of the globe.
Boku Inc. was incorporated in 2008 and is headquartered in
London, UK, with offices in the US, India, Brazil, China, Estonia,
France, Germany, Indonesia, Japan, Singapore, Spain, Taiwan and
Vietnam.
To learn more about Boku, please visit our website at
www.boku.com.
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