NEW YORK, Nov. 1, 2021 /PRNewswire/ -- For more than 200
years, Johnnie Walker has pushed
boundaries to become the most popular Scotch Whisky brand in the
world, and this latest innovation is a taste crafted with a
trailblazing spirit, years of tradition and layers of flavor
waiting to be explored. Johnnie Walker High Rye Blended Scotch
Whisky features a unique mash bill of 60% rye aged in American oak
barrels, and includes notable single malts that are central to the
Johnnie Walker Black Label flavor profile.
This is the first whisky from the brand to showcase a high
rye profile and Johnnie Walker Master
Blender, Jim Beveridge, and
Johnnie Walker Whisky Specialist, George
Harper, crafted it to be an exceptional whisky, perfect
for mixing cocktails like a Manhattan, yet pleasantly smooth to be enjoyed
on its own. The resulting taste presents layers of balanced
flavors, including sweet orchard fruit notes from Cardhu, rich
berry fruit notes from Glenkinchie, and subtle whisps of smoke from
Caol Ila that are blended with rye
and grain whiskies distilled at the Cameronbridge and Teaninich
distilleries.
"Johnnie Walker High Rye Blended Scotch Whisky continues our
tradition of pushing the boundaries for what a Scotch whisky can
do," said Johnnie Walker Master Blender Jim
Beveridge. "Our journey towards crafting something truly
unique and fantastic was guided by Johnnie Walker Black Label and
how flavors from rye whiskies present nicely in classic whisky
cocktails. The tasting experience features familiar Johnnie Walker notes that are expressed and
emphasized like nothing we've crafted before, perfectly
complementing our existing portfolio of products."
The launch will be supported with a robust marketing campaign
beginning this fall that will include sampling, traditional and
digital advertising, social media, influencer and public relations
support. The packaging features the iconic square-bottle and
slanted label, while accompanied by new creative inspired by the
blend of Scotch and rye whisky traditions, with bold undertones
that highlight the innovative spirt captured within each
bottle.
Johnnie Walker High Rye Blended Scotch Whisky is now available
in the U.S. wherever fine spirits are sold, with a suggested
retail price of $34.99 (750 ml/bottle, 45% ABV).
For more information on Johnnie Walker High Rye Blended Scotch
Whisky, please visit JohnnieWalker.com, and follow @JohnnieWalkerUS
on Instagram, Twitter and Facebook.
About Johnnie
Walker:
Johnnie Walker
is the world's number one Scotch Whisky brand1 (IWSR), enjoyed by
people in over 180 countries around the world. Since the time of
its founder, John Walker, those who
blend its whiskies have pursued flavor and quality above all
else.
Six generations of skilled Master Blenders have pioneered and
crafted bold new flavors that have transformed a small Scottish
grocery store business, founded in 1820, into an international
whisky business selling stylish, authentic, and iconic blends.
Today's range of award-winning whiskies includes Johnnie Walker
Red Label, Black Label, Double Black, Green Label, Gold Label
Reserve, Aged 18 Years and Blue Label. Together they account for
over 14 million cases sold annually (IWSR, 2020), making
Johnnie Walker the most popular
Scotch Whisky brand in the world.
About Diageo North America
Diageo is a global leader
in beverage alcohol with an outstanding collection of brands
including Johnnie Walker, Crown Royal, Bulleit and
Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don
Julio tequilas, Captain Morgan, Baileys, Tanqueray and
Guinness.
Diageo is listed on both the New York Stock Exchange
(NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their
products are sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's global
responsible drinking resource, http://www.drinkiq.com/, for
information, initiatives, and ways to share best practice. Follow
at Twitter and Instagram for news and information about Diageo
North America: @Diageo_NA.
Celebrating life, every day, everywhere.
[1] IWSR 2020
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SOURCE Diageo North America