TIDMOOUT
Ocean Outdoor Limited
09 August 2021
9 August 2021
Ocean Outdoor Limited
("Ocean" or the "Company" or the "Group")
Ocean Outdoor launches 3D audience experiences across its
portfolio
DeepScreen(TM) takes brand immersion to a new level
Ocean Outdoor Limited (LSE: OOUT), a leading operator of premium
Digital Out-of-Home ("DOOH") advertising in the United Kingdom, the
Netherlands, the Nordics and Germany, is rolling out a 3D technique
across its large format full motion portfolio as advertisers
leverage existing and new technologies to deliver spectacular
audience experiences.
DeepScreen(TM) uses a technique called 'anamorphosis' or 'forced
perspective' which mathematically warps imagery so that when viewed
from a specific vantage point, the illusion of 3D depth is created
on flat surfaces.
Ocean's proprietary DeepScreen(TM) 3D templates can be used to
create breath-taking windows into other worlds, extend existing
architecture, or make impossible objects appear to float in the
air, coming out of the screen and towards the viewer.
Following a successful trial period, DeepScreen(TM) is being
rolled out across premium retail and city centre outdoor DOOH
environments in the UK, Nordics and the Netherlands, supporting
Ocean's position as a leader in DOOH.
Activations using DeepScreen(TM) have recently been carried on
the iconic Piccadilly Lights in London which is operated by Ocean
for Landsec. Bold illusions by Vodafone, IWC Schaffhausen, Netflix,
Deliveroo and PokerStars have been used as centrepieces for
integrated campaigns.
It is also available across eight Ocean digital screens in seven
UK cities, including Westfield Square, Westfield London, the Four
Dials in Westfield Stratford City, the Manchester Printworks,
Liverpool Media Wall, Birmingham Media Eyes and city centre screens
in Nottingham, Norwich and Glasgow which can be combined with
experiential activations.
Ocean's head of design and studio David Tait said: "Forced
perspective is hard to describe, but incredibly easy to view -
realistic '3D' images, with the correct perspective, lighting and
shadows, that require no fancy eyewear, QR codes or technology. To
really grab audiences' attention, advertisers want to stand out
from the crowd and it doesn't get much more striking than a 17m
high rugby ball flying towards them.
"To allow brands to create DeepScreen(TM) activations, we
developed 3D templates that recreate the unique size and curvature
of the screens along with the viewer positions for each of the
supported locations. Using these templates, and the included
consultancy of the Ocean Studio team, brands can integrate their
imagery to create these stunning eye-tricking campaigns."
According to Ocean's neuroscience research, full motion screens
outperform static outdoor by 2.5 times, driving emotional impacts,
memory encoding and acting as a primer for other media.
Earlier this year Ocean released a further study called the
Primers which reframes the premium DOOH proposition to equate it
with peak TV.
Using data and a set of common denominators, Ocean identified
280 DOOH Primers (frames) which share the same properties as
"must-have" peak TV spots with one significant difference - DOOH
reaches younger audiences as well.
All of the locations in the DeepScreen(TM) network are
classified as a Primer.
ENDS
About Ocean Outdoor
Ocean Outdoor is a leading operator of digital out-of-home
(DOOH) advertising across the UK, Northern and Continental Europe.
The Group's network of 4,000+ screens covers seven countries and
351 cities with its technological capabilities delivering the most
impactful and measurable DOOH brand and advertising
experiences.
Ocean's portfolio comprises of some of the most iconic
locations, such as the Landsec Piccadilly Lights and the BFI IMAX,
whilst it also works closely with high-profile landlords including
Unibail-Rodamco-Westfield (URW), the BFI, Nuveen and the Canary
Wharf Group, as well as major city councils on the development of
its network.
To date the Group's growth has been driven by tender wins and
the rollout of new locations, as well acquisitions that complement
the existing portfolio. Since 2018, Ocean has completed seven
acquisitions which have enabled it to expand its UK footprint and
move into the Netherlands, the Nordics and Germany.
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END
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